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Business-to-Consumer (B2C) Sales Strategies and Techniques · LearnSpace
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Business-to-Consumer (B2C) Sales Strategies and Techniques

Курс от Coursera
Средний≈ 2.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales. We’ll cover essential techniques to help you seal deals confidently. I’ll guide you through these foundational concepts with engaging, easy-to-follow discussions and short videos. Plus, interactive visual aids will make learning the concepts more enjoyable and accessible. This course is designed for aspiring sales professionals, entry-level sales representatives, and recent graduates looking to kickstart their careers in sales. It also caters to marketing professionals who want to strengthen their B2C sales knowledge and individuals transitioning into sales roles. Whether you are new to the sales field or seeking to understand the fundamentals of B2C selling, this course will provide valuable insights and practical techniques. Participants are expected to have basic computer skills and a general understanding of business concepts. An interest in sales and marketing, along with basic communication skills, will be beneficial for engaging with course materials. No advanced technical knowledge is required, making the course accessible to a wide range of participants eager to explore B2C sales. By the end of the course, learners will demonstrate a solid understanding of B2C sales and be able to identify relevant examples. They will apply strategies to effectively identify and engage with their target audience, while also demonstrating strong communication and product knowledge to build trust with consumers. Additionally, learners will practice and apply basic sales techniques to convert prospects into loyal customers.

Навыки, которые вы освоите

Business-To-ConsumerCustomer EngagementTarget AudienceGeneral Sales PracticesSelling TechniquesSales ProspectingCustomer RetentionSales StrategyOral ExpressionVerbal Communication SkillsSalesPersona DevelopmentCommunicationTarget MarketRapport BuildingProduct KnowledgeCustomer Relationship BuildingClosing (Sales)Brand Loyalty

Программа курса

1 модулей · 22 учебных материалов

01Business-to-Consumer (B2C) Sales Strategies and Techniques22 материалов

Lesson 1: Decoding B2C Sales

Welcome to the Course: Course OverviewЧтениеIntroduction to the Course & Meet Your InstructorВидеоDecoding B2C Sales ВидеоDifferentiating Between B2B and B2C Sales Видео

Учитесь у экспертов

Pavi Narayanan

Sales Leader and Expert Coach

Starweaver

Global Leaders in Professional & Technology Education

Business-to-Consumer (B2C) Sales Strategies and Techniques
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Обучение на Coursera

≈ 2.8 ч

1 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Испанский, Японский, Казахский

Часть программы вашего университета
Analyzing Real World Case Studies Видео
Business to Consumer Чтение

Lesson 2: Identifying Your Customer

Ideal Customer Profile and Buyer Persona ВидеоImportance of Consumer Psychology ВидеоHow to Understand your Customer's Mindset ВидеоDefining your Customer Ideal Profiles, Personas and Consumer BehaviorЧтениеIdentifying Your Customer Задание

Lesson 3: Demonstrating Effective Communication and Product Knowledge to Build Consumer Trust

Strategies for Effective Communication ВидеоApplying Product Knowledge to Build Trust ВидеоApplying Sales Enhancement Techniques ВидеоValue Based Selling ЧтениеB2C Sales: Converting Interest into PurchaseDIALOGUE

Lesson 4: Achieving Proficiency in Sales Strategies and Techniques

Decoding Consultative Selling ВидеоDemonstrating Effective Handling of Objections ВидеоApplying Techniques to Achieve Sales Closures ВидеоCongratulations and Continuous Learning JourneyВидеоEverything you Need to Know About Consultative Selling ЧтениеBusiness-to-Consumer (B2C) Sales Strategies and TechniquesЗадание