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Buyer Psychology: Understand Behaviour, Trust And Persuasion · LearnSpace
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Buyer Psychology: Understand Behaviour, Trust And Persuasion

Курс от The Expert Academy
Средний≈ 10.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course introduces the psychological foundations of buyer behaviour, persuasion and trust. Learners explore how buyers respond to influence, how psychological triggers shape attention and how trust affects decision making in sales conversations. The course begins by examining how persuasion principles influence consumer behaviour and how buyers evaluate value, credibility and choice. Learners then explore practical influence techniques, including authority, consistency, reciprocity and social proof, and consider how these can be used responsibly in sales and customer-facing conversations. Learners will also strengthen their ability to think critically, recognise cognitive bias and make more objective judgements. The course concludes by exploring how conflict, emotion, resistance and power dynamics can affect sales conversations, giving learners practical strategies for responding constructively while maintaining trust. By the end of the course, learners will be able to apply buyer psychology, ethical persuasion and critical thinking to build trust, reduce resistance and guide clearer, more credible sales conversations.

Навыки, которые вы освоите

Critical ThinkingCommunicationDecision MakingConflict ManagementPsychologyConsumer BehaviourRelationship BuildingPersuasive CommunicationTrustworthinessInfluencingCritical Thinking and Problem SolvingGeneral Sales PracticesOvercoming ObjectionsCustomer AnalysisBehavioral EconomicsMarketing PsychologyStakeholder Engagement

Программа курса

4 модулей · 65 учебных материалов

01Buyer Psychology: Understand Behaviour, Trust And Persuasion12 материалов
Lesson Descriptions: Persuasion And Consumer BehaviourЧтениеWorksheets: Persuasion And Consumer BehaviourЧтениеInfluence And Decision-MakingВидеоBehavioural Economics And MarketingВидео

Учитесь у экспертов

The Expert Academy

Преподаватель курса

Buyer Psychology: Understand Behaviour, Trust And Persuasion
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 10.3 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Social Influence And Team DynamicsВидео
Applying Persuasion And Consumer Behaviour StrategiesЗадание
Neuroscience And PersuasionВидео
Ethical Persuasion And Business EthicsВидео
Customer Behaviour And User ExperienceВидео
Persuasion And Consumer Behaviour Knowledge CheckЗадание
Project: Persuasion In Action - Crafting An Effective And Ethical Marketing StrategyЧтение
Understanding Buyer Behaviour And Persuasion TriggersDIALOGUE
02Leadership Skills: Master Persuasion And Influence Techniques To Get What You Want30 материалов
Lesson Descriptions: Leading Organisational Change And Managing ResistanceЧтениеWhat You Will Learn On This CourseВидеоPsychological Drivers: 1. Love, 2. Importance And 3. BelongingВидеоPsychological Drivers: 4. Belief ВидеоPsychological Drivers: 5. Certainty And UncertaintyВидеоPsychological Driver: 6. Need For GrowthВидеоPsychological Driver: 7. Need For A PlaceВидеоFirst Impressions: How They’re Formed And How To Form A Good OneВидеоThe ‘Facts, Feelings And After Effects’ Of Every ConversationВидеоHow To Get People To Jump Through​ Hoops Like A DolphinВидеоThe Psychological Difference Between Persuasion And InfluenceВидеоThe Importance Of Understanding How People Have Beliefs And How Placebos WorkВидеоApplying Psychological Persuasion StrategiesЗаданиеHow To Read Body Language And The ‘Tells’ВидеоThe Difference Between ‘Intent’ And ‘Impact’ВидеоHow To Work Out What People Really Mean When They Say Certain ThingsВидеоThe Big Difference That Little Words Can MakeВидеоHow To Tell When People Are Lying And What To Do About ItВидеоHow To Put Things Right When You’ve Put Things WrongВидеоThe Principles Of Objection HandlingВидеоThe Importance Of Being Part Of The SolutionВидеоConstructive CriticismВидеоHow To Handle Difficult Situations During And After The EventВидеоHow To Keep Improving Even The Best RelationshipsВидеоHow To Get On With Everyone BetterВидеоHow To Understand People Better And The Role Of Linear ProbingВидеоHow To Improve All Your Relationships In The Long TermВидеоPsychological Persuasion Knowledge CheckЗаданиеProject: Building Reputation Through AccountabilityЧтениеUsing Psychological Influence Without PressureDIALOGUE
03Leadership Skills: Master Critical Thinking And Problem-Solving Skills To Make Smarter Decisions10 материалов
Lesson Descriptions: Critical Thinking And Decision MakingЧтениеIntroduction to Critical Thinking And Its Importance In LeadershipВидеоProblem-Solving Frameworks And TechniquesВидеоOvercoming Cognitive Biases In Decision MakingВидеоApplying Critical Thinking StrategiesЗаданиеEnhancing Analytical And Creative ThinkingВидеоApplying Critical Thinking In LeadershipВидеоIntegrating Critical Thinking Into Everyday LeadershipВидеоCritical Thinking And Decision-Making Knowledge CheckЗаданиеProject: Applying Critical Thinking And Problem-Solving To A Real-World Business Challenge Чтение
04Business Psychology: Resolve Conflict And Navigate Power Dynamics In Difficult Conversations13 материалов
Lesson Descriptions: Conflict And Power DynamicsЧтениеWorksheets: Conflict And Power DynamicsЧтениеUnderstanding Conflict Resolution Strategies In The WorkplaceВидеоMindfulness And Difficult ConversationsВидеоThe Psychology Of ApologiesВидеоApplying Conflict And Power Dynamics StrategiesЗаданиеThe Role Of Perception In Difficult ConversationsВидеоGroup Dynamics In Conflict ResolutionВидеоPower Dynamics In Difficult ConversationsВидеоConflict And Power Dynamics Knowledge CheckЗаданиеProject: Conflict And Power Dynamics Knowledge CheckЧтениеNavigating Resistance, Power Dynamics And Buyer TensionDIALOGUEMaya Ellison, Sales Consultant Guiding A Hesitant Buyer Through A Psychology-Led DecisionDIALOGUE