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Campaign Performance Reporting, Visualization, & Improvement · LearnSpace
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Campaign Performance Reporting, Visualization, & Improvement

Курс от Unilever
Начальный≈ 22.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence. After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

Навыки, которые вы освоите

Key Performance Indicators (KPIs)Return On InvestmentSmart GoalsMarketing StrategiesGrowth StrategiesData StorytellingData Visualization SoftwareMarketing AnalyticsCampaign PlanningPerformance ReportingData QualityCampaign ManagementData-Driven MarketingPerformance MeasurementData AccessData EthicsMarket AnalysisMarketing EffectivenessMarketing Channel

Программа курса

4 модулей · 100 учебных материалов

01Data Visualization and Tools27 материалов

Campaign performance reporting, visualization and improvement

Welcome to digital marketing analyst professional certificateВидеоUnilever positioning statementЧтениеDigital marketing analyst professional certificate syllabus ЧтениеWelcome to campaign performance reporting, visualization and improvementВидео

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Unilever Team

Преподаватель курса

Campaign Performance Reporting, Visualization, & Improvement
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Обучение на Coursera

≈ 22.6 ч

4 модулей

Язык: Английский

Субтитры: Узбекский, Пушту, Дари, Казахский

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Data visualization and toolsВидео

Value of data storytelling in marketing analytics

Data storytellingВидеоTypes of storytelling techniquesВидеоApplying storytelling techniquesЧтениеActivity: Practice storytellingЗаданиеActivity: Content skills practiceЗаданиеValue of data storytelling in marketing analyticsЗадание

Best practices for preparing visualizations

Best practices for creating visualizationsВидеоGuidelines for selecting appropriate chart types, colors, and layoutsЧтениеOptimize visualizations for different audiencesЧтениеBest practices for preparing visualizationsЗадание

Data access and use considerations

Importance of data access and data qualityВидеоIdentify data sources and evaluate suitabilityЧтениеEthical and legal considerationsВидеоDialogue: Data access and ethical considerationsDIALOGUEData access and use considerationsЗадание

Popular visualization tools and advantages

Popular data visualization toolsЧтениеSelecting the most appropriate visualization toolВидеоWhat we did: visualization toolsЧтениеPopular visualization tools and advantagesЗаданиеPopular visualization tools and advantages summaryВидеоData visualization and toolsЗаданиеActivity: Create a data storytelling dashboardЗадание
02Data-driven market strategies19 материалов

Common market channel strategies

Welcome to data-driven market strategiesВидеоCommon market channel strategiesВидеоSelecting a channel strategyВидеоActivity: Practice selecting a channel strategyЗаданиеCommon market channel strategiesЗадание

Ansoff matrix model for market strategy

The Ansoff Matrix ModelЧтениеApplying the Ansoff matrix to assess growth opportunitiesВидеоRisk and resource implications of growth strategiesЧтениеWhat do you think?ОбсуждениеActivity: Practice analyzing risksЗаданиеAnsoff matrix model for market strategyЗадание

Developing a data-driven market strategy

Integrating market analysis, customer insights, and the Ansoff matrixВидеоMarket landscape analysisЧтениеKey tactics and action plansВидеоActivity: Practice with the Ansoff matrixЗаданиеDeveloping a data-driven market strategyЗаданиеData-driven market strategies summaryВидео
03Assessing & optimizing ROI28 материалов

Differentiating SMART Objectives and KPIs

Welcome to assessing and optimizing ROIВидеоSMART objectives versus key performance indicatorsВидеоAligning objectivesЧтениеSelecting KPIs to measure progressВидеоDifferentiating SMART objectives and KPIsЗадание

Impact of campaign structures on ROI

Structures that impact ROIЧтениеAnalyzing the influence of factors on campaign ROIВидеоOptimizing campaign structures to maximize ROIЧтениеActivity: Practice evaluating campaign structuresЗаданиеImpact of campaign structures on ROIЗадание

Avoiding common pitfalls and assessing ROI

Common pitfalls and challenges in assessing marketing ROIВидеоMethods to avoid common pitfallsЧтениеWhat we did: avoiding pitfallsЧтениеUsing ROI calculations to inform decisionsЧтениеConducting time-based ROI assessmentsВидеоConducting money-based ROI assessmentsВидео

Readjusting ROI based on assessment

Regular assessment and adjustment of ROIВидеоOngoing ROI evaluation and optimizationЧтениеMetrics and ROIЧтениеActivity: Practice readjusting based on ROIЗаданиеReadjusting ROI based on assessmentЗаданиеAssessing and optimizing ROI summaryВидео
04Campaign performance improvement26 материалов

Purposes of campaign performance analysis

Introduction to campaign performance improvementВидеоPurposes and objectives of campaign performance analysis ВидеоDriving decision-making and optimizationsВидеоRole of data-driven insights in improving campaign effectivenessЧтениеPurposes of campaign performance analysisЗадание

Planning and implementing market campaign analysis

Plan and implement market campaign analysisВидеоKey metrics for campaign evaluationЧтениеData sources for campaign evaluationЧтениеAnalysis techniques for campaign evaluationЧтениеTools and methodologies to gather and analyze campaign data effectivelyВидеоActivity: Practice planning campaign analysisЗаданиеPlanning and implementing market campaign analysisЗадание

Multi-touch attribution and its different models

Significance of multi-touch attributionВидеоMulti-touch attribution modelsЧтениеStrengths and limitations of multi-touch attribution modelsВидеоMulti-touch attribution and its different modelsЗадание

Implement multi-touch attribution

Implementing multi-touch attributionВидеоData requirements for multi-touch attributionЧтениеTracking mechanisms for multi-touch attributionЧтениеAnalysis methodologies for multi-touch attributionЧтениеLeveraging attribution insightsВидеоImplement multi-touch attributionЗадание
Data-driven market strategiesЗадание
Activity: Market strategy action planЗадание
Assessing ROI based on channelЧтение
Activity: Practice identifying potential pitfallsЗадание
Avoiding common pitfalls and assessing ROIЗадание
Dialogue: Pre-Assessment ReviewDIALOGUE
Assessing and optimizing ROIЗадание
Activity: ROI assessmentЗадание
Campaign performance improvement summaryВидео
Campaign performance improvementЗадание
Activity: Multi-touch attribution implementation guideЗадание
Campaign performance improvement summaryЧтение