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Canvas to Camera: DIY Video Marketing for Creatives · LearnSpace
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Canvas to Camera: DIY Video Marketing for Creatives

Курс от Skillshare
Начальный≈ 4.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Create authentic marketing videos that help your creative business stand out. In this course, Beth Doman shows you how to confidently plan, film, edit, and share a marketing video using only your phone and laptop. By the end of the course, you'll be able to script a compelling message with the help of AI, film yourself with confidence, edit your footage into a polished video, and publish it strategically to connect with potential clients. Designed for artists, makers, and creative entrepreneurs, this course removes the overwhelm from video marketing by focusing on simple, practical techniques instead of expensive equipment or professional production. Using her own pet portrait business as a real-world case study, Beth shares an approachable workflow that makes creating authentic videos feel achievable. This course is ideal for creatives who want to promote their work but have little or no experience making marketing videos. To be successful, you should have a small business or creative practice you'd like to promote, along with a smartphone and laptop. No prior video production or editing experience is required.

Навыки, которые вы освоите

Video ProductionTarget AudienceVideo EditingPromotional StrategiesPost-ProductionProduct PromotionPhoto/Video Production and TechnologyVisual StorytellingMarketing PlanningDigital PublishingStoryboardingMarketingPromotional MaterialsPublic SpeakingContent CreationOral ExpressionVideographyContent Marketing

Программа курса

3 модулей · 17 учебных материалов

01Build Your Video Marketing Foundation6 материалов

Introduction

IntroductionВидеоProject InstructionsЧтение

Project

ProjectВидео

What Makes a Good Marketing Video?

What Makes a Good Marketing Video?Видео

Учитесь у экспертов

Skillshare

Преподаватель курса

Canvas to Camera: DIY Video Marketing for Creatives
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в новой вкладке

Обучение на Coursera

≈ 4.1 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Defining an Authentic Marketing VideoDIALOGUE
Module 1 QuizЗадание
02Plan, Film, and Edit a Professional Marketing Video5 материалов

Plan Your Video

Plan Your VideoВидеоNew Discussion PromptОбсуждение

Film With Confidence

Film With ConfidenceВидео

Edit and Add Some Polish

Edit and Add Some PolishВидеоModule 2 QuizЗадание
03Publish Your Video and Reach Your Audience6 материалов

Share Strategically

Share StrategicallyВидеоNew Discussion PromptОбсуждениеLaunch Day: Choosing the Best Way to Share Your Marketing VideoDIALOGUE

Congratulations

CongratulationsВидеоModule 3 QuizЗаданиеCourse ProjectВзаимная проверка