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Capstone: Integrated Sales Excellence · LearnSpace
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Capstone: Integrated Sales Excellence

Курс от IBM
Продвинутый≈ 20.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Today's sales representatives must seamlessly blend relationship-building skills with technology proficiency to succeed in competitive markets. This intensive capstone simulates authentic B2B sales scenarios where you'll manage territories, generate pipeline, and close deals for a technology company. Drawing on every skill from the certificate program, you'll plan territories, execute multi-channel prospecting, conduct discovery calls, deliver presentations, handle objections, negotiate terms, and expand accounts. Through hands-on application with CRM systems, AI tools, and communication platforms, you'll demonstrate mastery of modern selling techniques. By completion, you'll have produced a comprehensive sales portfolio including territory plans, prospecting campaigns, discovery frameworks, proposals, and negotiation strategies. These deliverables, combined with interview preparation and career planning resources, position you to confidently pursue and excel in entry-level sales representative roles across any industry.

Навыки, которые вы освоите

NegotiationConsultative SellingAccount StrategyProspecting and QualificationSales Territory ManagementSalesSales OperationsB2B SalesSales DevelopmentClosing (Sales)Engineering CalculationsSales PresentationsSales ProcessSales ProspectingSelling TechniquesSales PresentationPhone SalesSales PipelinesSales StrategyConsultative Approaches

Программа курса

6 модулей · 120 учебных материалов

01Integrated Territory and Account Planning 20 материалов

Welcome

Course IntroductionВидеоWelcome to the Course: Course OverviewЧтениеCourse SyllabusЧтениеHelpful Tips for Course CompletionЧтение

Territory Analysis and Segmentation

Учитесь у экспертов

Rodrigo Seruya Cabral

General Manager / Partner @ ManWinWin Software | Sales Strategy, Leadership | Published author

Starweaver

Global Leaders in Professional & Technology Education

Capstone: Integrated Sales Excellence
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Обучение на Coursera

≈ 20.8 ч

6 модулей

Язык: Английский

Часть программы вашего университета
Recap: Market Analysis FundamentalsВидео
Demo Video: Territory Mapping with CRM and AI ToolsВидео
Territory Planning FrameworkЧтение
Downloadable Resource: Territory Analysis Template Чтение
Lab 1.1: Analyze Your Assigned TerritoryPLUGIN
Downloadable Resource: Exemplar Solution for Lab 1.1Чтение
Territory Planning Задание

Account Planning and Prioritization

Recap: Account Scoring ModelsВидеоRecap: Strategic Account MappingВидеоAccount Intelligence Gathering GuideЧтениеDownloadable Resource: Account Scoring Matrix ЧтениеLab 1.2: Build Your Target Account ListPLUGINDownloadable Resource: Exemplar Solution for Lab 1.2 ЧтениеAccount Strategy ЗаданиеSummary and Highlights - Territory and Account PlanningЧтениеTerritory and Account Management Задание
02Multi-Channel Prospecting and Lead Qualification 22 материалов

Lead Research and Targeting

Recap: Prospect ResearchВидеоDemo Video: Building Prospect ProfilesВидеоProspect Intelligence ChecklistЧтениеDownloadable Resource: Prospect Research Template ЧтениеLab 2.1: Research Priority AccountsPLUGINDownloadable Resource: Exemplar Solution for Lab 2.1ЧтениеLead Research Задание

Integrated Outreach Campaign Execution

Recap: Multi-Channel SequencingВидеоRecap: Personalization at ScaleВидеоOutreach Best Practices GuideЧтениеDownloadable Resource: Email Template Library ЧтениеLab 2.2: Build a Multi-Touch Prospecting SequencePLUGINDownloadable Resource: Exemplar Solution for Lab 2.2Чтение

Lead Qualification and Meeting Preparation

Recap: Qualification Frameworks in Action ВидеоDiscovery Call Preparation GuideЧтениеDownloadable Resource: Qualification Scorecard ЧтениеLab 2.3: Practice Qualifying a Furniture Prospect PLUGINDownloadable Resource: Exemplar Solution for Lab 2.3ЧтениеQualification ExcellenceЗадание
03Advanced Needs Assessment and Solution Positioning 22 материалов

Discovery Excellence with AI Support

Recap: Advanced SPIN Selling Techniques ВидеоDemo Video: Using AI in Discovery CallsВидеоDiscovery Excellence PlaybookЧтениеDownloadable Resource: Discovery Call Framework ЧтениеLab 3.1: Execute a SPIN Discovery CallPLUGINDownloadable Resource: Exemplar Solution for Lab 3.1ЧтениеDiscovery MasteryЗадание

Value Proposition Development

Recap: Connecting Pain to GainВидеоRecap: Building Business CasesВидеоValue Selling MethodologyЧтениеDownloadable Resource: ROI Calculator Template ЧтениеLab 3.2: Create a Value-Focused Demo ScriptPLUGINDownloadable Resource: Exemplar Solution for Lab 3.2Чтение

Presentation and Demo Mastery

Recap: Storytelling in Sales PresentationsВидеоDemo Excellence GuideЧтениеDownloadable Resource: Presentation Template Library ЧтениеLab 3.3: Build a Story-Driven PresentationPLUGINDownloadable Resource: Exemplar Solution for Lab 3.3ЧтениеPresentation SkillsЗадание
04Executive Communication and Career Development 22 материалов

Objection Handling Strategies

Recap: The Psychology of Objections ВидеоRecap: Advanced Objection TechniquesВидеоObjection Handling PlaybookЧтениеDownloadable Resource: Common Objections MatrixЧтениеLab 4.1: Build Your Objection Response ToolkitPLUGINDownloadable Resource: Exemplar Solution for Lab 4.1ЧтениеObjection MasteryЗадание

Negotiation and Closing Excellence

Recap: Principled Negotiation TacticsВидеоClosing Techniques in ActionВидеоNegotiation Planning GuideЧтениеDownloadable Resource: Deal Structure Template ЧтениеLab 4.2: Structure a Win-Win Negotiation Plan PLUGINDownloadable Resource: Exemplar Solution for Lab 4.2Чтение

Account Expansion and Retention

Recap: Land and Expand StrategiesВидеоCustomer Success IntegrationЧтениеDownloadable Resource: Account Growth PlannerЧтениеLab 4.3: Identify Expansion OpportunitiesPLUGINDownloadable Resource: Exemplar Solution for Lab 4.3ЧтениеAccount GrowthЗадание
05Final Project and Evaluation 4 материалов

Final Project and Final Exam

Final Project OverviewЧтениеFinal Project: Complete B2B Sales Cycle for SafeGuard Business InsuranceВзаимная проверкаFinal Project: Submission and EvaluationЧтениеFinal Exam: Capstone - Sales Representative Excellence Задание
06Bonus Module - Launch Your Career in Sales and Course Wrap-Up 30 материалов

Crafting Your Sales Resume & Online Presence

Recap: Translating Certificate Skills to Resume ImpactВидеоRecap: LinkedIn Optimization for Sales Professionals ВидеоRecap: Building Your Sales PortfolioВидеоSales Resume Template for Entry-Level CandidatesЧтениеDownloadable Resource: LinkedIn Optimization Checklist ЧтениеLab 6.1: Update Your Resume and LinkedIn HeadlinePLUGINDownloadable Resource: Exemplar Solution for Lab 6.1ЧтениеResume and Online PresenceЗадание

Mastering the Sales Interview & Role-Play

Top Sales Interview Questions and ResponsesВидеоDemo Video: Mock Discovery Call for InterviewsВидеоRecap: Product Pitch in Interview SettingsВидеоGlossary of Sales Job Titles and DescriptionsЧтениеDownloadable Resource: Interview Preparation Guide ЧтениеLab 6.2: Practice a Behavioral Interview ResponsePLUGIN

Job Search Strategy & Offer Negotiation

Strategic Job Search PlanningВидеоRecap: Understanding Sales CompensationВидеоNegotiating Your First Sales OfferВидеоGuide to Sales Compensation PlansЧтениеDownloadable Resource: 90-Day Career Action Plan TemplateЧтениеLab 6.3: Build a 90-Day Career Action PlanPLUGIN

Course Wrap-Up

Course Wrap-UpВидеоCongratulations and Next StepsЧтениеTeam and AcknowledgmentsЧтениеCourse GlossaryЧтение
Campaign DesignЗадание
Summary and Highlights - Prospecting and QualificationЧтение
Prospecting MasteryЗадание
Value CreationЗадание
Summary and Highlights - Needs Assessment and PositioningЧтение
Consultative SellingЗадание
Closing ExcellenceЗадание
Summary and Highlights - Negotiation and GrowthЧтение
Deal Management Mastery Задание
Downloadable Resource: Exemplar Solution for Lab 6.2Чтение
Interview Mastery Задание
Downloadable Resource: Exemplar Solution for Lab 6.3Чтение
Career StrategyЗадание
Summary and Highlights: Launch Your Career in SalesЧтение
Sales Career ReadinessЗадание