Capstone Project: Digital Marketing and Growth Hacking

О курсе

Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics. You’ll start by crafting a campaign strategy and defining your target audience, then create an SEO-driven content plan, paid advertising assets, and a social media calendar. You’ll also build a conversion-optimized product page and personalized email sequence. To boost performance, you’ll analyze data from SEO, social media, and digital advertising to drive growth and ROI. Throughout the project, you’ll work with platforms like Facebook and LinkedIn and tools such as Shopify, Canva, and Zoho Campaigns. In parallel, you’ll use generative AI tools like ChatGPT and Gemini to enhance assets and improve efficiency. To wrap up, you’ll design a final presentation that demonstrates your analytical and presentation skills. The course also provides career guidance, from building your digital portfolio to resume, LinkedIn, and interview tips, plus insights on freelancing success. If you’re an aspiring marketing professional looking to build a standout portfolio that demonstrates your job-ready skills, enroll today!

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IBM Skills Network Team

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