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ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools · LearnSpace
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ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

Курс от SkillsBooster Academy
Начальный≈ 10.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Master the four most powerful AI marketing tools and transform how you create, scale, and optimize content. In this hands-on course, you'll learn to leverage ChatGPT for persuasive copywriting, Midjourney for stunning visual assets, Gemini for strategic insights, and DeepSeek for high-volume automation — all integrated into cohesive marketing workflows. What makes this course unique is its practical, tool-agnostic approach. Rather than treating each AI platform in isolation, you'll discover how to combine them strategically across your entire marketing funnel. You'll build real prompt engineering skills, create reusable automation templates, and develop the critical thinking needed to evaluate AI-generated content for quality and ethics. By the end, you won't just know how to use these tools — you'll understand when and how to use them together for maximum impact. You'll leave with ready-to-implement workflows, a portfolio of AI-generated marketing assets, and the confidence to lead AI adoption in your organization. This course is the foundation of the AI for Content Creation Specialization, preparing you to master specialized skills in image generation, video production, audio creation, and presentation design.

Навыки, которые вы освоите

Content CreationGenerative AIChatGPTPrompt EngineeringAI PersonalizationPersona DevelopmentGraphic and Visual DesignWeb Analytics and SEODigital MarketingMarketingAutomationArtificial Intelligence and Machine Learning (AI/ML)Personal DevelopmentStrategic MarketingContent MarketingEthical Standards And ConductNatural Language ProcessingSocial Media CampaignsCreativityAnalytics

Программа курса

7 модулей · 64 учебных материалов

01Introduction to Generative AI for Marketing10 материалов
Introduction to the CourseВидеоGenerative AI in Marketing—A Strategic OverviewВидеоWhat is GenAI?ЧтениеGenerative AI FundamentalsЗадание

Учитесь у экспертов

Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader

ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 10.3 ч

7 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Индонезийский, Испанский, Японский

Часть программы вашего университета
Comparing ChatGPT, DeepSeek, Gemini, etc Видео
Tool Selection and Workflow DesignЗадание
Using Specialized Marketing Tools: Elsa AI from M1-ProjectВидео
Theoretical Foundations of AI in Marketing Видео
The Rise of Generative AI in Marketing Чтение
First Look at ChatGPT, Gemini, and MidjourneyDIALOGUE
02ChatGPT for Marketers8 материалов
Introduction to ChatGPT – Interface, API, and CustomizingВидеоWriting Marketing Copy: Emails, Blogs, Ads, and Product DescriptionsВидеоPersonalization and Customer Interaction FlowsВидеоCreating MyGPTs for MarketingВидеоChatGPT for Campaign Planning & AnalyticsВидеоPrompts LibraryЧтениеChatGPT FundamentalsЗаданиеHow would you use ChatGPT to drive content strategy?Обсуждение
03ChatGPT Basics10 материалов
How to Manage ChatGPT's MemoryВидеоMemory in AI: Why Context MattersЧтениеUpload Images and Analyze ThemВидеоCreating Images in ChatGPTВидеоBest Practices for Image Preprocessing in AI ApplicationsЧтениеGenerate Charts and Diagrams with ChatGPTВидеоCreating Projects from Your ChatsВидеоCreating Tasks in ChatGPTВидеоUsing the Deep Research FeatureВидеоDeep Research with AI: Unlocking the Power of Large-Scale DataЧтение
04Google Gemini for Strategic Marketing11 материалов
What is Gemini? Overview & Capabilities for MarketersВидеоMarket and Competitor Analysis Using GeminiВидеоSEO and Search-Centric Content CreationВидеоSEO in the AI Era: How AI Enhances Search Engine OptimizationЧтениеCustomer Segmentation and Journey Mapping with AI InsightsВидеоMarketing Intelligence with GeminiЗаданиеPrompting with Purpose: A Marketer’s Guide to GeminiЧтениеBrainstorming Ideas with GeminiВидеоGenerating Summaries and NotesВидеоPrompt Evaluation for Idea Generation and SummarizationЗаданиеBest Practices for Using AI to Drive Marketing CampaignsВидео
05DeepSeek for High-Volume and Automation Tasks12 материалов
What Sets DeepSeek Apart? API-Focused Use CasesВидеоHigh-Volume Content Generation: Landing Pages, Catalogs, FAQsВидеоAutomation Scripts for Marketing TasksВидеоThe Role of AI in Content Ideation and Creative ProcessesЧтениеUsing DeepSeek for A/B Testing Content VariantsВидеоPrompt Programming and Systematic PromptingВидеоHigh-Volume & Automation StrategyЗаданиеShare an idea for automating a routine marketing task using DeepSeek.ОбсуждениеBusiness SWOT AnalysisВидеоPortfolio Strategy for Product DevelopmentВидеоKey Metrics for Product SuccessЧтениеAnalyzing Financial ModelsВидео
06Midjourney for Visual Marketing8 материалов
Intro to Midjourney – Visual AI for Branding and StorytellingВидеоCrafting Effective Visual Prompts for Ads, Banners, and SocialВидеоHow Visual Narratives Shape Brand MemoryЧтениеCreative Campaigns: Visual-first Marketing with MidjourneyВидеоEthics of Generative Visuals: Authenticity, IP, and BiasВидеоVisual Prompt MasteryЗаданиеThe Impact of AI on Digital AdvertisingВидеоThe Psychology of Visual Attention in Digital AdsВидео
07Conclusion5 материалов
Course SummaryВидеоAuthenticity in the Age of AI-Generated BrandsВидеоFuture Trends in Generative AI for MarketersВидеоAI in Action: Building Smarter Marketing CampaignsDIALOGUEFinal AssignmentЗадание