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China Strategy

Курс от The Chinese University of Hong Kong
Начальный≈ 16.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Навыки, которые вы освоите

Business StrategyCorporate StrategyCompetitive AnalysisEconomic DevelopmentE-CommerceGo To Market StrategyCultural DiversityIntercultural CompetenceStrategic ThinkingGlobal MarketingStrategic PartnershipMarket IntelligenceMergers & AcquisitionsMarket Opportunities

Программа курса

4 модулей · 124 учебных материалов

01What’s New? China’s New General Environment34 материалов

Doing Business in China

Welcome to Doing Business in ChinaВидеоEntering the China MarketВидеоAcknowledgementЧтениеCopyright and eLearning Guidance at CUHKЧтение

Course Preliminaries

Учитесь у экспертов

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship

Dr. Frank Ng

Lecturer

China Strategy
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Обучение на Coursera

≈ 16.5 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Хинди, Японский, Казахский, Польский

Часть программы вашего университета
Welcome to China StrategyВидео

Introduction

1.1a Strategy and Local ContextВидео1.1b PESTGDP FrameworkВидео

China's New Political-Legal Environment

1.2a Key Issue: Stability and CorruptionВидео1.2b Major Issues (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)Видео1.2c Xi’s Anti-Corruption Campaign (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)Видео

China's New Economic-Financial Environment

1.3a Key Issue: New NormalВидео1.3b New Normal (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео1.3c New Normal (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео

China’s New Social-Cultural Environment

1.4a Key Issue: Cultural DistanceВидео1.4b Guanxi (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)Видео1.4c Mianzi/Face (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)Видео1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)Видео

China's New Technological Environment

1.5a Key Issue: Innovation & IP ProtectionВидео1.5b Indigenous innovation (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)Видео1.5c Indigenous innovation (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео1.5d IP Protection (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео1.5e Mass Innovation and Entrepreneurship (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео

China's New Global Environment

1.6a Key Issue: Belt & RoadВидео1.6b Belt and Road (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео1.6c Belt and Road (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео1.6d Belt and Road (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео

China’s New Demographic Environment

1.7a Key Issue: The Internet GenerationВидео1.7b Internet Generation (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео1.7c Internet Generation (Expert Sharing by Mr James Li, Overseas Marketing Director of BDF International Co., Ltd)Видео

China’s New General Environment

1.8a Key Issue: Sustainable DevelopmentВидео

Week 1 Wrap-up

1.9 Week 1 Wrap-upВидеоInterview 1 friend who has done business in China and ask her/him about the feeling of each PESTGDP segmentОбсуждениеWeek 1 QuizЗаданиеWeek 1 Essay: Be more "Chinese" or be more "Foreign"? Do you agree with liability of Foreignness?Взаимная проверка
02Who and Where? Players and Locations in China30 материалов

Introduction

2.1 Possible relationships Between Foreign Firms and China’s PlayersВидео

Ownership Types

2.2a Key Issue: SOE vs. POEВидео2.2b SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео2.2c SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео

Grouping

2.3a Key Issue: Business Group Affiliation vs. IndependentВидео2.3b Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео2.3c Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео

Listing

2.4a Key Issues: Listed vs. Non-ListedВидео2.4b Listed vs. Non-Listed (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео2.4c Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео2.4d Listing (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео2.4e Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео

Internet

2.5a Key Issue: Internet vs. TraditionalВидео2.5b Internet Firms (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)Видео2.5c Internet Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео2.5d Traditional Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео

Notion of "Subnational Location"

2.6a Key Issue: One China, Multiple MarketsВидео2.6b One China, Multiple Markets (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео2.6c One China, Multiple Markets (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)Видео

Subnational Location

2.7a Key Issue: Open vs. Less-OpenВидео

Classification of Chinese Cities

2.8a Key Issue: The Tiers of Chinese CitiesВидео2.8b The Tiers of Chinese Cities (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео

China Investment Type

2.9a Eagles Fund (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео2.9b Major Government Policies (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео2.9c VC Industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео2.9d VC industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео

Week 2 Wrap-up

2.10 Week 2 Wrap-upВидеоInterview 1 friend who has done business in China and ask her/him about the feeling of each type of Chinese firmsОбсуждениеWeek 2 QuizЗаданиеWeek 2 Essay: Who & Where?Взаимная проверка
03How To Enter China: Entry Mode Choices27 материалов

Introduction

3.1a Entry ModeВидео

Exporting

3.2a Key Issues: Exporting Mode and Exporting PartnerВидео

License & Franchise

3.3a Key Issue: IP Protection (Revisited)Видео3.3b Licensing Strategy (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео

Strategic Alliance

3.4a Key Issue: Partner SelectionВидео3.4b Joint Ventures (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео3.4c Joint Ventures (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео

Acquisition

3.5a Key Issue: Target Selection and Anti-Trust LawВидео3.5b Target Identification (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео3.5c Post-Acquisition Integration Process (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео3.5d Target & Post-Acquisition Integration Issues (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео

Wholly-Owned Subsidiary (WOS)

3.6a Key Issue: RegulationsВидео3.6b Wholly-Owned Subsidiary (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео3.6c Wholly-Owned Subsidiary (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)Видео3.6d Negative List (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)Видео

Cross-border E-commerce

3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)Видео3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)Видео3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)Видео3.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)Видео3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)Видео3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)Видео

Week 3 Wrap-up

3.8 Week 3 Wrap-upВидеоInterview 1 friend who has done business in China and ask her/him about the entry mode used, and also the pros & consОбсуждениеWeek 3 QuizЗаданиеWeek 3 Essay: Entry ModeВзаимная проверка
04How To Become a Strategic Insider in China33 материалов

Introduction

4.1a Be a Strategic InsiderВидео4.2a Shifting LandscapeВидео

The Establishment of China HQ

4.3a Key Issue: Why?Видео4.3b Why (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео

The Strategic Location of China HQ

4.4a Key Issue: Location ChoiceВидео4.4b Why? (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео4.4c Why? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео

The Consequences of Establishing China HQ

4.5a Key Issue: Cooperative vs. Competitive perspectives of MNE-Government RelationshipsВидео4.5b How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео4.5c How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео

The CSR in China

4.6a Key Issue: CSR and MNEВидео4.6b CSR (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео

The Compliance in China

4.7a Key Issue: Compliance and MNEВидео4.7b Compliance Issues (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео

New Normal revisited - Value chain upgrade and rising cost in China

4.8a Why did some MNEs establish R&D centers in China? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)Видео4.8b Why did some MNEs establish R&D centers in China? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)Видео4.8d Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео

Concluding Remarks

4.9a Concluding Remarks (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)Видео4.9b Concluding Remark (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)Видео4.9c Concluding Remark (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)Видео4.9d Concluding Remark (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)Видео4.9e Concluding Remark (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)Видео4.9f Concluding Remark (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)

Week 4 Wrap-up

4.10 Week 4 Wrap-upВидеоInterview 1 friend who has done business in China & ask her/him about whether & how the company makes a strategic shiftОбсуждениеWeek 4 QuizЗаданиеWeek 4 Essay: Become a Strategic Insider in ChinaВзаимная проверка
3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)Видео
3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)Видео
Видео
4.9g Concluding Remark (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)Видео
4.9h Startup environment for Chinese entrepreneurs and even for foreign entrepreneurs in China (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)Видео
4.9i Concluding Remark (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)Видео
4.9j Concluding Remark (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)Видео
4.9k Concluding Remark (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)Видео