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Claude AI for Marketing · LearnSpace
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Claude AI for Marketing

Курс от SkillsBooster Academy
Начальный≈ 4.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this course, you will master the art of AI-driven marketing using Claude, moving far beyond basic prompt engineering to build sophisticated, long-form strategies. You’ll learn to leverage Claude’s massive context window for deep market synthesis, craft high-conversion copy for ads and emails, and scale your brand’s visual identity without losing the human touch. What makes this course unique is our rigorous focus on the "human-in-the-loop" framework. We don’t just show you how to generate content; we teach you how to audit, edit, and fact-check AI outputs to eliminate the sterile "AI smell" and maintain absolute brand integrity. You will explore advanced techniques in SMM automation, visual prompting for image generation, and the critical nuances of ethical data handling within regulated industries. Whether you are a seasoned marketer looking to turbocharge your workflow or a founder building a brand from scratch, you’ll gain a structured treasure trove of practical frameworks. By the end of this program, you will transform Claude into a strategic partner that understands your brand’s nuances as well as you do, allowing you to execute complex, multi-channel campaigns with unprecedented speed and precision.

Навыки, которые вы освоите

Anthropic ClaudeArtificial IntelligenceDigital MarketingMarketingSocial Media MarketingResponsible AIBrand MarketingPersonalized CampaignsGenerative AISearch Engine MarketingCopywritingWeb Analytics and SEOAI OrchestrationMarketing AutomationData EthicsMarketing StrategiesBusinessEmail AutomationEmail MarketingContent Development and Management

Программа курса

7 модулей · 38 учебных материалов

01Introduction to AI-Driven Marketing6 материалов
Introduction to the courseВидеоThe Evolution of Marketing with Claude AIВидеоWhy Claude Outperforms in Long-Form StrategyЧтениеAnalyzing Competitor Landscapes & Market Trends with ClaudeВидео

Учитесь у экспертов

Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader

Claude AI for Marketing
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Обучение на Coursera

≈ 4.2 ч

7 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Испанский, Японский

Часть программы вашего университета
"Elite Competitor Analyst" Prompt LibraryЧтение
Test Your KnowledgeЗадание
02Content Excellence & SEO6 материалов
Defining Brand Voice and Personality in ClaudeВидеоGenerating Multi-Format Content Clusters for SEOВидеоWriting Blog Posts, Articles, and Website Content with ClaudeВидеоAvoiding the "AI-Generated" Feel: Editing and Fact-CheckingЧтениеAI-Powered Keyword Research & Content Optimization with ClaudeВидеоTest Your KnowledgeЗадание
03High-Conversion Copywriting & Paid Media6 материалов
The Psychology of Conversion-Centric PromptsВидеоCreating High-Converting Landing Page Copy with ClaudeВидеоCompliance & Ad Policy: Claude for Regulated IndustriesЧтениеAI-Powered Copywriting for Ads, Emails, and Social MediaВидеоA/B Testing Claude’s Variations against Human Control GroupsЧтениеTest Your KnowledgeЗадание
04Email Automation & Lead Lifecycle6 материалов
The Lead Nurturing Framework in the Age of AIВидеоCrafting Behavior-Based Trigger Emails with ClaudeВидеоClaude for Lead Generation & NurturingВидеоStrategies for Improving Open Rates and Engagement Using ClaudeЧтениеWriting Personalized Email Campaigns with ClaudeВидеоTest Your KnowledgeЗадание
05Social Media Mastery & Visual Content6 материалов
The Dynamics of Viral AI ContentВидеоDesigning a 30-Day Social Media Calendar with ClaudeВидеоAutomating Social Media Marketing with Claude ProВидеоPrompting for Visuals: Image Descriptions and Style GuidesЧтениеEnhancing Creativity with Claude’s AI-Generated ContentВидеоTest Your KnowledgeЗадание
06Marketing Operations & Responsible AI5 материалов
The Future of the AI-First Marketing AgencyВидеоPrivacy and Security: Handling Sensitive Data with ClaudeЧтениеBuilding Custom Marketing Workflow Artifacts in ClaudeВидеоAI Ethics, Safety, and Best Practices in MarketingЧтениеTest Your KnowledgeЗадание
07 Course Wrap3 материалов
Key Takeaways for your Marketing CareerВидеоFinal AssessmentЗаданиеCourse Wrap-UpВидео