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Claude Code for Marketers

Курс от SkillsBooster Academy
Начальный≈ 4.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Transform how you execute marketing campaigns by mastering Claude Code as your personal, local execution partner. In this hands-on course, you will learn to bridge the gap between high-level creative strategy and technical automation—without needing a background in software engineering. Starting from foundational setup, you will gain practical skills to convert raw CSV analytics into dynamic performance dashboards, generate scaleable on-brand copywriting, and orchestrate automated multi-channel workflows across SEO, social media, and email. You will discover how to deconstruct complex creative briefs into structured prompt chains, prototype A/B test landing page variants in minutes, and build reliable automation handoff documentation for clients and leadership. What makes this course unique is its focus on local, private, and risk-free execution: your proprietary marketing data, brand guidelines, and customer lists never leave your environment. Whether you are a marketing specialist looking to multiply your daily output, a agency team lead streamlining operations, or a strategist wanting to present AI-driven builds with confidence, this course provides the exact frameworks, guardrails, and workflows required to scale your marketing impact in the AI era.

Навыки, которые вы освоите

Prompt EngineeringPersonalized CampaignsScriptingCross-Channel MarketingSearch Engine MarketingContent MarketingMarketing OperationsArtificial IntelligenceData-Driven MarketingAI SecurityEmail AutomationEmail MarketingMarketingGenerative AIMarketing AnalyticsMarketing AutomationWeb Analytics and SEOCampaign ManagementA/B TestingPrompt Patterns

Программа курса

6 модулей · 37 учебных материалов

01Foundations of Claude Code for Marketing Automation6 материалов
Welcome to the CourseВидеоWhat Is Claude Code and Why Marketers Are Adopting ItВидеоInstalling Claude Code in Visual Studio CodeВидеоHands-On: Generating Your First Marketing Asset with Claude CodeВидео

Учитесь у экспертов

Anton Voroniuk

CEO, SkillsBooster Academy | Google Academy Trainer | Generative AI Leader

Claude Code for Marketers
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Новые знания — в удобное для вас время.

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 4.1 ч

6 модулей

Язык: Английский

Часть программы вашего университета
The AI Execution Frameworks 4 Strategic Models for Marketing AutomationЧтение
Test Your KnowledgeЗадание
02Automated Marketing Data & Campaign Analytics with Claude Code7 материалов
Why Marketers Need Code-Level Data AccessВидеоTurning Raw Marketing Data into Decisions: A FrameworkВидеоConnecting Claude Code to a Campaign CSV / Analytics ExportВидеоAuto-Generating Weekly Performance Reports with Claude CodeВидеоBuilding a Competitor-Tracking Script with Claude CodeВидеоFrom Spreadsheets to Scripts: A Marketer's Guide to Data AutomationЧтениеBuild an End-to-End Campaign Analytics Dashboard with Claude CodeЛабораторная
03AI Content Creation, Copywriting & Brand Guardrails7 материалов
How Claude Code Thinks: Prompting Logic for Content WorkflowsВидеоBrand Voice & Guardrails: Keeping AI-Generated Copy On-BrandВидеоBuilding a Blog-Post Generator with Claude CodeВидеоAutomating Ad Copy Variants (Google/Meta) with Claude CodeВидеоCreating an Email Sequence Generator Script with Claude CodeВидеоPrompt Patterns for On-Brand Copy at ScaleЧтениеTest Your KnowledgeЗадание
04Multi-Channel Marketing Automation & Campaign Execution7 материалов
Multi-Channel Automation: SEO, Social, and Email with Claude CodeВидеоDesigning Reliable Automations: Guardrails, Approvals & Version ControlВидеоAutomating an SEO Content Audit with Claude CodeВидеоBuilding a Social Media Content Pipeline Script with Claude CodeВидеоAutomating Email Campaign QA & Personalization Checks with Claude CodeВидеоDesigning Reliable Marketing Automations: Guardrails & Version ControlЧтениеBuild a Cross-Channel Campaign Launch Automation with Claude CodeЛабораторная
05AI Strategy, Stakeholder Management & Creative Direction7 материалов
Presenting AI-Built Work to Non-Technical StakeholdersВидеоFrom Creative Brief to Prompt Chain: A Strategic FrameworkВидеоTurning a Creative Brief into a Claude Code Prompt ChainВидеоRapid Prototyping: A/B Test Variants with Claude CodeВидеоDocumenting an Automation for Handoff with Claude CodeВидеоCommunicating AI-Driven Decisions to Clients and LeadershipЧтениеPitching an AI-Automated Campaign to a Skeptical Client StakeholderDIALOGUE
06The Future of Marketing with AI3 материалов
The Future of Claude Code: Opportunities, Limits & AI SecurityВидеоFinal AssessmentЗаданиеCourse Wrap-Up and Next StepsВидео