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Storytelling and influencing: Communicate with impact · LearnSpace
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Storytelling and influencing: Communicate with impact

Курс от Macquarie University
Уровень не указан≈ 17.9 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

An ambitious vision for your organization's future requires effective communication. This course develops essential leadership skills to communicate and persuade, moving beyond traditional models to master the complex art of influencing. Through video lectures, quizzes, and assessments, you will learn to communicate appropriately in diverse situational and cultural contexts, becoming a highly influential leader. By the end of this course, you will be able to: - Develop compelling communication strategies for organizational vision. - Master persuasive communication techniques to influence stakeholders. - Adapt communication styles for diverse cultural and situational contexts. - Lead with impact through effective storytelling and influencing. This course is for aspiring leaders, managers, and professionals seeking to enhance their communication and influencing capabilities. No specific prerequisites are required, but a basic understanding of business communication is beneficial.

Навыки, которые вы освоите

Persuasive CommunicationCommunicationInterpersonal CommunicationsTrustworthinessStorytellingMeeting FacilitationStakeholder CommunicationsDiscussion FacilitationInfluencingPublic SpeakingTeam LeadershipStrategic CommunicationLeadershipCommunication StrategiesVerbal Communication Skills

Программа курса

6 модулей · 54 учебных материалов

01The necessary art of persuasion: Understanding what matters to your audience12 материалов

Course overview

Course welcome and introductionВидеоCourse overview and syllabusЧтениеLearning activities and assessmentЧтение

The Art of Persuasion

Week 1 outlineВидео

Учитесь у экспертов

Associate Professor Lawrence Ang

Department of Marketing

Arabella MacPherson

Director, Resonate Communications

Storytelling and influencing: Communicate with impact
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≈ 17.9 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Гаитянский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
1.1a What is persuasive communication?Видео
1.2b Assessing human behaviourВидео
1.3a Decision making: How it's doneВидео
1.3b How to question for unconscious valuesВидео
Additional readings: The art of persuasionЧтение
Mastering Audience-Centered PersuasionDIALOGUE

Practice 1

Recall 1: Check your understandingЗадание

Assessment 1

Test Yourself: The necessary art of persuasionЗадание
02Telling your story: Developing a dramatic narrative8 материалов

Weekly outline

Week 2 outlineВидео

Lesson 2

2.1 Information processing and recalling storiesВидео2.2a StorytellersЧтение2.2b Why is storytelling important?Видео2.3a Structure that story!ВидеоExplore further resources 2Чтение

Practice 2

Recall 2: Check your understandingЗадание

Assessment 2

Week 2 quizЗадание
03Connecting with people: Developing authenticity and building rapport10 материалов

Weekly outline

Week 3 outlineВидеоBecome a Global MBA learnerЧтение

Lesson 3

3.1 The art and science of building rapportВидео3.2a Relationships only happen with rapportВидео3.2b The matching exerciseВидео3.2c Communication: MehrabianЧтение3.3a Making your meeting matterВидеоExplore further resources 3Чтение

Practice 3

Recall 3: Check your understandingЗадание

Assessment 3

Week 3 quizЗадание
04Talk the talk: Creating impressions and guiding influential conversations8 материалов

Weekly outline

Week 4 outlineВидео

Lesson 4

4.1 Group influence and impression managementВидео4.2a The three questions to influenceВидео4.2b The need to leadВидео4.3a The questions that get real answersВидеоExplore further resources 4Чтение

Practice 4

Recall 4: Check your understandingЗадание

Assessment 4

Week 4 quizЗадание
05Painful truth: Dealing with objections and overcoming resistance7 материалов

Weekly outline

Week 5 outlineВидео

Lesson 5

5.1 Looking for win-winВидео5.2 Stop objecting!Видео5.3a Convince them quickly!ВидеоExplore further resources 5Чтение

Practice 5

Recall 5: Check your understandingЗадание

Assessment 5

Week 5 quizЗадание
06Winning over hearts and minds: How to pitch a brilliant idea9 материалов

Weekly outlline

Week 6 outlineВидео

Lesson 6

6.1a Pitching as a persuasion processВидео6.1b Perfect pitch preparationВидео6.2a The secret structureВидео6.3 Why all the questions?! The reason people ask questionsВидеоExplore more resources 6 Чтение

Practice 6

Recall 6: Check your understandingЗадание

Assessment 6

Week 6 quizЗадание

Course wrap-up

Course wrap-upВидео