courseraЗдоровье

Communicating with the Public

Курс от University of California San Diego

Начальный≈ 1.2 чАнглийский

О курсе

Rooted in theater, journalism and humanities practices, this course presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. Whether it’s a 30-second elevator pitch or speaking to a large organization, “Communicating with the Public” will boost your confidence in any speech-communication scenario.

Навыки, которые вы освоите

Storytelling Communication Driving engagement Liberal Arts Rapport Building Interviewing Skills Writing Persuasive Communication Public Speaking Content Creation Interpersonal Communications Media and Communications Oral Expression

Программа курса

14 модулей · 20 учебных материалов

01Communicating with the Public: Overview1 материалов

Welcome!

WelcomeЧтение

02Part 1: Introduction to The Big Idea2 материалов

Introduction to The Big Idea

Introduction to The Big IdeaВидео Download The Big Idea FormЧтение

03Part 2: The Audience & You1 материалов

Учитесь у экспертов

Marcy McGinnis

Media Consultant, Sanford Institute for Empathy and Compassion

Valeri Lantz-Gefroh, MFA

Director of Communication Education, Sanford Institute for Empathy & Compassion

Evonne Kaplan-Liss, MD MPH

Director, Center for Compassionate Communication, Sanford Institute for Empathy & Compassion

Timothy Goldman, MA

Sr. Instructional Designer

The Audience & You

The Audience & YouВидео

04Part 3: Defining Your Goal & Finding Common Ground1 материалов

Goals & Common Ground

Define Your Goal & Find Common GroundВидео

05Part 4: Supporting Content for Your Big Idea1 материалов

Generating Supporting Content with The Big Idea Form

Supporting Content for Your Big IdeaВидео

06Part 5: Preparing for a Media Interview with Marcy McGinnis1 материалов

Preparing for a Media Interview

Preparing for a Media InterviewВидео

07Part 6: Marcy's Presentation Tips1 материалов

Presentation Tips

Marcy McGinnis' Presentation TipsВидео

08Part 7: The Media Interview: Vision of Good (and Bad)1 материалов

Media Interview Do's & Don'ts

Media Interview Do's & Don'tsВидео

09Part 8: Introduction to What's the Story?3 материалов

Introduction to What's the Story?

What's the Story: IntroductionВидео Download What's The Story FormЧтение Download Peer-Reviewed Article: Finding the StoryЧтение

10Part 9: Story Fundamentals1 материалов

Story Fundamentals

Story FundamentalsВидео

11Part 10: The Story Structure1 материалов

The Story Structure

The Story StructureВидео

12Part 11: The Story of Penicillin1 материалов

The Story of Penicillin: A New Angle

The Story of Penicillin: A New AngleВидео

13Part 12: Using the What's the Story Form2 материалов

Using the What's the Story Form

Repurposing Your Content from The Big IdeaЧтение Using the What's The Story FormВидео

14Part 13: Summary—Tying it All Together3 материалов