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Introduction to Communication Science · LearnSpace
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Introduction to Communication Science

Курс от University of Amsterdam
Уровень не указан≈ 10.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"

Навыки, которые вы освоите

Media and CommunicationsInterpersonal CommunicationsCultureLiberal ArtsAncient History

Программа курса

4 модулей · 73 учебных материалов

01The Beginnings of Communication Science26 материалов

An Introduction to Communication Science

Welcome to Introduction to Communication ScienceЧтениеAbout UsЧтениеAbout UvAЧтениеTranscriptsЧтение

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Rutger de Graaf

PhD

Introduction to Communication Science
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Обучение на Coursera

≈ 10.6 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

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Research in this MOOCЧтение
Survey 1Чтение
IntroductionВидео
What is Communication?Видео
ConceptsВидео
TheoriesВидео
TransmissionВидео
Reception, Signs, and SignificationВидео
Cultural ApproachВидео
Three ApproachesВидео
LBON: An Introduction to Communication ScienceЧтение

Review

An Introduction to Communication ScienceЗадание

A Short History of Communication Science

A Short History of Communication ScienceВидеоGreek and Roman RhetoricaВидеоTwo Schools of Classical Communication ScienceВидеоRhetorical TheoryВидеоThe Dark Ages of CommunicationВидеоA Renaissance of our FieldВидеоThe Printing Press as an Agent of ChangeВидеоTowards a Modern Communication ScienceВидеоLBON: A Short History of Communication ScienceЧтение

Review

History of Communication ScienceЗадание
02Technical Approaches to Communication Science21 материалов

The Linear Effect-Oriented Approach

IntroductionВидеоThe Power of Propaganda and the All-powerful Media ParadigmВидеоNeedles, Bullets, and MartiansВидеоPowerful Media Put to the TestВидеоMinimal EffectsВидеоPowerful Media RediscoveredВидеоA Revolution in the Media LandscapeВидеоNegotiated EffectsВидеоLBON: The Linear Effect-Oriented ApproachЧтениеSurvey 2Чтение

Review

The Linear Effect-Oriented ApproachЗадание

The Reception and Signification Perspective

LBON: The Reception and Significance PerspectiveЧтениеAn Introduction to the Reception and Signification PerspectiveВидеоMessage ConstructionВидеоActive AudiencesВидеоSelective ProcessingВидеоCognitive ShortcutsВидео

Review

The Reception and Signification PerspectiveЗадание
03Cultural and Social Approaches to Communication Science19 материалов

The Cultural Approach

Introduction to the Cultural ApproachВидеоProducing and Maintaining CultureВидеоMaking Sense of the WorldВидеоPopular Culture: Reflection or Illusion?ВидеоCultural Studies: Birmingham and TorontoВидеоCultural GroupsВидеоHow To Fit In?ВидеоConclusion: Cultural Conformity and RelativismВидеоLBON: The Cultural ApproachЧтение

Review

The Cultural ApproachЗадание

Student Questions and Debate

Introduction Question & AnswersВидеоMetaphorsВидеоThe Role of Media in SocietyВидеоMore Metaphors on the Role of Media in SocietyВидеоPrimary and Secondary ResearchВидеоWhat's New About New Media?Видео
04Final Exam7 материалов

Exam

Exam Part 1ЗаданиеExam Part 2ЗаданиеExam Part 3ЗаданиеExam Part 4ЗаданиеSurvey 4ЧтениеThank youВидеоFinal notesЧтение
Central and Peripheral RouteВидео
Getting Through the FilterВидео
Encoding, Decoding, and the Construction of MeaningВидео
Globalization: Village vs. TribesВидео
About the ExamВидео
Survey 3Чтение