courseraБизнес

Competitive Interactions and Disruptive Change

Курс от IE Business School

Начальный≈ 1.3 чАнглийский

О курсе

In the following course, you will explore the dynamics of market competition, where you'll learn strategies to maintain market position against lower-priced competitors. Study case studies, understand economic factors, and delve into benchmarking. Learn to navigate industry disruptions with a deep understanding of competitive interactions and strategy development for change.

Навыки, которые вы освоите

Business Strategies Competitive Analysis Corporate Strategy Business Strategy Competitive Intelligence Strategic Marketing Market Trend Market Share Business Economics Market Analysis Trend Analysis Case Studies Benchmarking Product Strategy Market Dynamics Market Opportunities Strategic Thinking

Программа курса

1 модулей · 10 учебных материалов

01Competitive Interactions and Disruptive Change10 материалов

LESSON 0 - About this Course

About the ProfessorЧтение About the CourseЧтение A Note on Course MaterialsЧтение

LESSON 1 - Competitive Interactions and Their Effects

BenchmarkingВидео

Учитесь у экспертов

Carl Kock

Professor