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Курс от Ludwig-Maximilians-Universität München (LMU)
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Competitive Strategy
Курс от Ludwig-Maximilians-Universität München (LMU)О курсе
In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
Навыки, которые вы освоите
Strategic Decision-MakingGame TheoryCompetitive AnalysisMarket DynamicsInnovationStrategic PartnershipBusiness StrategyProduct StrategyNew Product DevelopmentStrategic ThinkingDesign and ProductCorporate StrategyMarket OpportunitiesNew Business DevelopmentMarket ShareMarket AnalysisBusiness StrategiesCoordination
Программа курса
6 модулей · 86 учебных материалов
01Take Care of Your Competitors15 материалов
Introduction: Welcome to Competitive Strategy
IntroductionВидеоHow to Use Discussion ForumsЧтениеGet to Know Your ClassmatesЧтениеComplete slides for week1ЧтениеУчитесь у экспертов
Tobias Kretschmer
Professor