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Курс от Coursera
courseraБизнес
Compliance, Data Privacy & Omni-Channel
Курс от CourseraО курсе
Master the critical foundations that keep email programs legal, secure, and effective. In this course, you will learn deliverability best practices—including list hygiene, SPF/DKIM/DMARC authentication, and bounce management—to protect your sender reputation and ensure inbox placement. You will review compliance requirements under CAN-SPAM, GDPR, and CCPA frameworks, and practice auditing campaigns and opt-in workflows for regulatory adherence. You will also learn to integrate email into broader omni-channel strategies by building multi-channel campaign plans that coordinate email with social, SMS, and other touchpoints in HubSpot. By the end of this course, you will be able to: implement list hygiene and technical authentication to improve deliverability; audit campaigns and workflows for CAN-SPAM, GDPR, and CCPA compliance; configure data privacy settings in Klaviyo and HubSpot; and design integrated omni-channel marketing plans. This course includes a project focused on building a compliance audit and multi-channel strategy document.
Навыки, которые вы освоите
Cross-Channel MarketingGeneral Data Protection Regulation (GDPR)Compliance ManagementEmail SecurityCompliance AuditingAuthenticationsPersona DevelopmentCampaign ManagementData SecurityMarketing StrategiesData ManagementRisk AnalysisRisk MitigationIntegrated Marketing CommunicationsMarketing ChannelHubSpot CRMEmail MarketingAI PersonalizationData GovernanceGovernance Risk Management and Compliance
Программа курса
13 модулей · 80 учебных материалов
Учитесь у экспертов
Professionals from the Industry
Преподаватель курса