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Content Design and SEO Performance Optimization · LearnSpace
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Content Design and SEO Performance Optimization

Курс от Coursera
Начальный≈ 7.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

You'll learn to create, optimize, and measure high-performing digital content that drives organic traffic and engagement. This course equips you with practical skills to audit websites for SEO issues, publish search-optimized content, and use analytics to continuously improve performance. You'll gain hands-on experience with industry-standard tools like SEMRush, Google Analytics 4, WordPress, and Canva to execute real marketing workflows. By integrating content creation, technical SEO, performance analysis, and social media strategy, you'll develop the end-to-end capabilities that digital marketing teams need. Whether you're publishing blog articles, fixing on-page SEO errors, or creating viral social content, you'll learn to make data-driven decisions that improve search rankings and user engagement. This course bridges creative content skills with technical optimization and analytics, preparing you for roles in digital marketing, content strategy, and SEO.

Навыки, которые вы освоите

Content OptimizationSearch Engine OptimizationContent Performance AnalysisPerformance AnalysisWeb AnalyticsContent CreationDigital PublishingBlogsContent Development and ManagementWeb Analytics and SEOCopywritingVideo ProductionWeb Content Accessibility GuidelinesPerformance ImprovementWeb ContentCampaign ManagementDigital ContentKeyword ResearchSocial Media ContentKey Performance Indicators (KPIs)

Программа курса

7 модулей · 43 учебных материалов

01Apply SEO Content Creation Techniques6 материалов
Why SEO-Optimized Content Drives Marketing SuccessВидеоEssential SEO Content Writing FundamentalsВидеоContent Management Systems and SEO IntegrationЧтениеCreating SEO-Optimized Articles in Google DocsВидео

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса

Content Design and SEO Performance Optimization
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 7.3 ч

7 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Strategic SEO Content Planning and OptimizationDIALOGUE
SEO Content Creation Knowledge CheckЗадание
02Evaluate Performance Metrics for Optimization7 материалов
Why Performance Analytics Drive Content SuccessDIALOGUEEssential Content Performance Metrics and BenchmarkingВидеоGoogle Analytics 4 for Content Performance AnalysisЧтениеAnalyzing Content Performance in Google Analytics 4ВидеоComprehensive Content Performance Analysis and Optimization PlanЗаданиеPerformance Metrics and Optimization Knowledge CheckЗаданиеContent Performance Analysis and Optimization Mastery AssessmentЗадание
03Apply On-Page SEO Best Practices7 материалов
Why Systematic SEO Auditing Drives Business ResultsВидеоCore On-Page SEO Elements and Best PracticesВидеоSEO Auditing Methodology and Professional ToolsЧтениеImplementing Page Element Optimizations in CMSВидеоOn-Page SEO Mastery - Your Optimization Confidence CheckDIALOGUEComplete SEO Audit and Remediation StrategyЗаданиеOn-Page SEO Fundamentals Knowledge CheckЗадание
04Evaluate Search Ranking Changes8 материалов
Why Ranking Measurement Proves SEO ROIВидеоRanking Analysis Fundamentals and Key MetricsВидеоPerformance Measurement Frameworks and Stakeholder ReportingЧтениеSEO Performance Tracking MasteryDIALOGUECreating SEO Performance Reports with Google ToolsВидеоComprehensive Ranking Analysis and Performance ReportЗаданиеPerformance Measurement and Analysis Knowledge CheckЗаданиеSEO Optimization Skills Mastery ValidationЗадание
05Video Production & Publishing6 материалов
Why Professional Design Tools Transform Content SuccessDIALOGUEDesign Principles for Short-Form Video ContentЧтениеCreating Branded Video Templates: A Step-by-Step GuideЧтениеAnalyzing Effective Template Design DecisionsDIALOGUECreate Your Branded Video TemplateЗаданиеVideo Production and Publishing Knowledge CheckЗадание
06Performance Analysis & Optimization5 материалов
Exploring the Power of Data-Driven Content OptimizationDIALOGUEKey Performance Metrics for Content OptimizationЧтениеComprehensive Content Performance AnalysisЗаданиеPerformance Analysis and Optimization Mastery CheckЗаданиеViral Content Optimization Strategy - Summative AssessmentЗадание
07Project: Content Design and SEO Performance Optimization4 материалов
Why This Project MattersЧтениеProject RequirementsЧтениеAssignment: Content Optimization CampaignЧтениеGraded Quiz: Content Optimization Campaign Задание