К содержимому
learnspaceYOUR NEXT CHAPTER
ПРОСТРАНСТВО ОБУЧЕНИЯ
ГлавнаяКаталог курсовМоё обучениеCoursera

Знания без границ

Учитесь у лучших университетов и компаний мира.

Открыть Coursera
Интеграция
Пространство университета
Моё пространствоСтраница курса
↵
ЯЛичный кабинетСтудент
© 2026 LearnSpaceКаждый день — возможность узнать больше.Помощь
The Strategy of Content Marketing · LearnSpace
Назад в каталог
courseraБизнес

The Strategy of Content Marketing

Курс от University of California, Davis
Средний≈ 10 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Навыки, которые вы освоите

Content MarketingAuditingWritingCompetitive AnalysisContent Development and ManagementB2B SalesMarketing ChannelCopywritingMarketing Strategy and TechniquesBrand MarketingMarketing AnalyticsBrand Strategy

Программа курса

4 модулей · 57 учебных материалов

01What is Content Marketing?12 материалов

Getting Started

Course IntroductionВидеоCourse Navigation and Online Safety StatementЧтение

What is Content Marketing?

Introduction to Content MarketingВидеоThe Value and Importance of Content MarketingВидео

Учитесь у экспертов

Rebekah May

Organic Growth Consultant & SEO Instructor

The Strategy of Content Marketing
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 10 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
How Content Marketing WorksВидео
Evolution and Future of Content MarketingВидео
Types of Content Marketing, Part 1Видео
Types of Content Marketing, Part 2Видео
Why Copywriting is ImportantВидео
Crafting Your Professional Content StrategyDIALOGUE
Content StrategyЗадание

Review

Module 1 QuizЗадание
02Getting Started with a Content Marketing Strategy25 материалов

Getting Started with a Content Marketing Strategy, Part 1

Content Strategy 101: The Essential FrameworkВидеоContent Strategy in the AI EraВидеоBasic Content Creation Walkthrough, Part 1ВидеоBasic Content Creation Walkthrough, Part 2ВидеоBasic Content Creation Walkthrough, Part 3ВидеоBasic Content Creation Walkthrough, Part 4ВидеоBasic Content Creation Walkthrough, Part 5ВидеоContent CreationЗадание

Getting Started with a Content Marketing Strategy, Part 2

How Content Marketing Integrates with Other Business FunctionsВидеоFrom Concept to Completion: A Detailed Look at the Content Creation Process, Part 1ВидеоFrom Concept to Completion: A Detailed Look at the Content Creation Process, Part 2ВидеоFrom Concept to Completion: A Detailed Look at the Content Creation Process, Part 3ВидеоFrom Concept to Completion: A Detailed Look at the Content Creation Process, Part 4ВидеоContent Planning vs. Content Strategy, Part 1Видео

Getting Started with a Content Marketing Strategy, Part 3

Using AI in Your Workflows, Part 1ВидеоUsing AI in Your Workflows, Part 2ВидеоUsing AI in Your Workflows, Part 3ВидеоContent Strategy for Different Markets, Part 1ВидеоContent Strategy for Different Markets, Part 2ВидеоContent Strategy for Different Markets, Part 3Видео

Review

Module 2 QuizЗадание
03Planning a Content Strategy12 материалов

Planning a Content Strategy

Content Audits, Part 1a: Introduction to Content Audits in Content MarketingВидеоContent Audits, Part 1b: Introduction to Content Audits in Content MarketingВидеоContent Audits, Part 2a: Planning and Conducting Content AuditsВидеоContent Audits, Part 2 - Example: Planning and Conducting Content AuditsВидеоContent Audits, Part 2b: Planning and Conducting Content AuditsВидеоContent Audits, Part 3a: Best Practices and TipsВидеоContent Audits, Part 3b: Best Practices and TipsВидеоContent Audits, Part 3c: Best Practices and TipsВидеоContent Audits, Part 3d: Best Practices and TipsВидеоContent Audits, Part 3e: Best Practices and TipsВидеоCreating a Plan for an AuditЗадание

Review

Module 3 QuizЗадание
04Competitive Analysis8 материалов

Competitive Analysis

Competitive Analysis, Part 1: Conducting In-Depth Competitive Analysis in Content MarketingВидеоCompetitive Analysis, Part 2: Applying SWOT Analysis to Refine Content Marketing StrategiesВидеоCompetitive Analysis, Part 3: Framework and ProcessВидеоCompetitive AnalysisDIALOGUECompetitive AnalysisЗадание

Review

Module 4 QuizЗадание

Course Summary

Course SummaryВидеоCourse ReflectionОбсуждение
Content Planning vs. Content Strategy, Part 2Видео
Crafting Compelling ContentDIALOGUE
Analyze Selected IndustryЗадание
Midpoint ReflectionОбсуждение