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Content Marketing Mastery · LearnSpace
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Content Marketing Mastery

Курс от LearnKartS
Начальный≈ 10.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In a world where attention is the new currency, content is king. This Content Marketing Course is your Playbook to master storytelling, strategy, and smart automation, making you capable of creating content that captures hearts, ranks, and provides real results. For every marketer, entrepreneur, and would-be creator - this course will teach you how to turn ideas into a compelling brand narrative that sells. You’ll uncover how to define your brand’s voice, craft irresistible messages, and map out high-performing content funnels. Learn to create viral blogs, engaging videos, scroll-stopping social posts, and captivating podcasts. Dive deep into publishing, promotion, analytics, and the secrets behind high-converting content strategies used by leading brands worldwide. What truly sets this course apart? You’ll leverage AI tools like ChatGPT to generate ideas, craft flawless copy, and automate campaigns — saving time while multiplying your impact. Enroll today to become the content marketer every brand needs — one who doesn’t just create posts, but creates movements.

Навыки, которые вы освоите

Content MarketingContent CreationContent StrategySocial Media ContentPersona DevelopmentBrand StrategyBrandingContent Performance AnalysisTarget AudiencePerformance MeasurementDigital ContentDigital Media StrategyPerformance AnalysisWeb ContentDigital PublishingContent Development and ManagementPromotional StrategiesStorytellingBlogsBrand Marketing

Программа курса

4 модулей · 90 учебных материалов

01Content Marketing Basics 20 материалов

Introduction to the Content Marketing

Course IntroductionВидеоWhat is Content Marketing & Why is it Important?ВидеоA Brief Overview of Content Formats & Platforms ВидеоHow Does a Content Marketing Funnel Work?Видео

Учитесь у экспертов

LearnKartS

Преподаватель курса

Tanmoy Kumar Das

Преподаватель курса

Content Marketing Mastery
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 10.6 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Индонезийский, Испанский, Японский

Часть программы вашего университета
Checkpoint QuizЗадание
Proficiency QuizЗадание

Content Marketing: Define Your Brand & Purpose

What is Your Brand's Purpose? ВидеоHow to Position Your BrandВидеоWhat is Your Unique Selling Proposition?ВидеоChoose Your Brand PersonalityВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Content Marketing: Define Your Target Audience

Who is Your Target Audience?ВидеоUnderstand Your Audience's Pain Points to Improve Your ContentВидеоWhere Does Your Audience 'Live' Online?ВидеоCreate Customer Personas and Create Content for ThemВидеоCheckpoint QuizЗаданиеContent Marketing Foundations: Branding, Audience Targeting & Content StrategyDIALOGUEProficiency QuizЗаданиеAligning Content Strategy with Audience NeedsDIALOGUE
02Mastering Content Marketing: Ideas, Formats, and Creation 22 материалов

Content Marketing: Come up with Great Content Marketing Ideas

Create an Ideation System to Ramp up Your Content CreationВидеоContent Marketing Case Study: Idea BrainstormВидеоContent Marketing Case Study: Idea ResearchВидеоAsk Your Audience to Get Great Content Marketing IdeasВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Content Marketing: Content Marketing Formats

What Content Marketing Formats Are There?ВидеоContent Marketing Case Study: AudioВидеоContent Marketing Case Study: Social MediaВидеоRepurposing Your Content to Save Time and Make Life EasierВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Content Marketing: Create Amazing Content to Market Your Business

Introduction to this Section | Content Marketing CourseВидеоWrite Great Content | Tips for Improving Your Written Content MarketingВидеоMake Great Video Content | Tips for Improving Your Video Content MarketingВидеоMake Great Visual Content | Tips for Improving Your Visual Content MarketingВидеоMake Great Audio Content | Tips for Improving Your Audio Content MarketingВидеоMake Great Social Media Content | Tips for Improving Your Social Media Content MarketingВидео
03Content Marketing: Publishing, Promotion, and Performance Measurement 21 материалов

Content Marketing: Publish Your Content

Create a Marketing Plan & Content ScheduleВидеоWhere Should You Post Articles?ВидеоWhere Should You Post Video Content?ВидеоWhere Should You Post Audio Content?ВидеоWhere Should You Post Visual Content?ВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Content Marketing: Promote Your Content

Introduction to this Section | Content Marketing CourseВидеоBoost Social Media EngagementВидеоPromote Content with EmailВидеоPromote Content by Word of MouthВидеоPromote Content with Traditional Marketing TechniquesВидеоCheckpoint QuizЗадание

Content Promotion & Optimization Strategies

Promote Content with CollaborationsВидеоPromote Content with Paid AdvertisingВидеоAdjust and Improve Your Content MarketingВидеоCheckpoint QuizЗаданиеContent Distribution & Promotion: Planning, Publishing, and Engagement StrategyDIALOGUEProficiency QuizЗадание
04Use of AI for Content Marketing 27 материалов

Content Marketing with ChatGPT/AI Tools

Introduction to the ChatGPT SectionВидеоHow to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT ResultsВидеоFind Keywords & Content Ideas with ChatGPTВидеоCreate Article, Video, Podcast Outlines with ChatGPTВидеоWrite an Entire Article with ChatGPTВидеоGenerate Catchy Titles & Headlines with ChatGPTВидеоCheckpoint QuizЗаданиеProficiency QuizЗадание

Content Marketing for Social Media with ChatGPT/AI Tools

Come Up with Great Social Media Post Ideas with ChatGPTВидеоWrite Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)ВидеоCreate Engaging Polls & Quizzes with ChatGPTВидеоCreate Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPTВидеоGreat Trending Youtube Video Ideas with ChatGPTВидеоWrite a Video Script with ChatGPTВидео

AI for YouTube & Podcast Content Creation

Generate Youtube Video Tags with ChatGPTВидеоWrite a Youtube Video Descriptions with ChatGPTВидеоImprove Your Closed Captions on Youtube with ChatGPTВидеоResearch Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPTВидеоOutline & Script Podcast Episodes with ChatGPTВидеоBrainstorm Interview Questions & Find Potential Podcast Guests with ChatGPTВидео
Checkpoint QuizЗадание
Content Creation Mastery: Ideation, Formats, and Optimization TipsDIALOGUE
Proficiency QuizЗадание
Optimizing Content for Written, Video, and Social MediaDIALOGUE
Proficiency QuizЗадание
Mastering Content Promotion with Collaborations and AdvertisingDIALOGUE
Checkpoint QuizЗадание
Proficiency QuizЗадание
ChatGPT for Content Creation: Ideas, Scripts, Writing & Social MediaDIALOGUE
SummaryВидео
Checkpoint QuizЗадание
Proficiency QuizЗадание
Optimizing Content with ChatGPT: YouTube & Podcast StrategiesDIALOGUE