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Content Strategy · LearnSpace
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Content Strategy

Курс от Simplilearn
Начальный≈ 8.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This comprehensive Content Strategy course will equip you with the skills prepares you for entry-level digital marketing and e-commerce roles. You'll learn to develop and optimize content strategies that drive brand awareness, engagement, and conversions. By the end of this course, you will be able to: - Master Content Strategy Fundamentals: Understand the core principles of content strategy and its impact on brand visibility, social media traction, and conversion rates. - Optimize B2B and B2C Content: Tailor content for different channels, using best practices in email marketing, personalization, and user-generated content to engage your target audience effectively. - Leverage Paid Ads and Content Calendars: Create impactful content calendars, design compelling mobile ads, and utilize paid advertising to enhance your content's reach and effectiveness. - Design Content Structure and Frameworks: Optimize content structure for improved search rankings and build content frameworks that boost website performance and audience engagement. - Measure Content Success with KPIs: Track key content KPIs, conduct content audits, and use advanced tools to refine your strategies for continuous improvement. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical content strategy skills, preparing you for success in the digital marketing landscape.

Навыки, которые вы освоите

Content StrategyContent OptimizationSearch Engine OptimizationPaid mediaWeb ContentContent MarketingDigital AdvertisingContent SchedulingContent CreationContent Performance AnalysisAdvertisingEmail MarketingMarketing StrategiesOnline AdvertisingContent Development and ManagementDigital Media StrategySocial Media ContentDigital ContentCopywritingCross-Channel Marketing

Программа курса

2 модулей · 93 учебных материалов

01Content Strategy90 материалов

Content Strategy Introduction

Content Strategy IntroductionВидеоWhat Will You LearnВидео

Content Strategy - The Backbone of Digital Marketing

Introduction to Content Strategy The Backbone of Digital MarketingВидеоWhat Is Content Strategy and Its ComponentsВидео

Учитесь у экспертов

Simplilearn Instructor

Преподаватель курса

Content Strategy
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 8.1 ч

2 модулей

Язык: Английский

Часть программы вашего университета
Good Content Strategy Enhances ConversionsВидео
Content Strategy Cultivates LoyaltyВидео
Good Content Strategy Results in Saving MoneyВидео
Content Strategy Positions the CompanyВидео
Good Content Strategy Builds Trust and VisibilityВидео
Choosing the Best Content StrategyВидео
Quick RecapВидео
Quiz on Content Strategy - The Backbone of Digital MarketingЗадание
Content Strategy - The Backbone of Digital MarketingЧтение

B2B Vs B2C Content

Introduction to B2B Vs B2C ContentВидеоB2B and B2C Content and Their GoalsВидеоTypes of B2B and B2C ContentВидеоInformative vs Inspiring ContentВидеоTarget Personas for B2B and B2C ContentВидеоFormat for B2B and B2C ContentВидеоStorytelling vs Emotional TouchВидеоQuick RecapВидеоQuiz on B2B Vs B2C ContentЗаданиеB2B Vs B2C ContentЧтение

Optimizing B2B and B2C Content for Different Channels

Introduction to Optimizing B2B and B2C Content for Different ChannelsВидеоB2B and B2C ChannelsВидеоBest Practices to Optimize B2B ContentВидеоTracing Out Customer Motivation and Using Specialized Email StrategiesВидеоDesigning Data-Driven Infrastructures and Focusing on PersonalizationВидеоMonitoring and Optimizing the Multichannel Marketing KPIsВидеоMeasuring Success with MetricsВидеоBest Practices to Optimize B2C ContentВидеоCreate a Dedicated Campaign HashtagВидеоChoosing the Best Posts to Feature on the ChannelВидеоContent Optimization Examples YouTube and FacebookВидеоQuick RecapВидеоQuiz on Optimizing B2B and B2C Content for Different ChannelsЗаданиеOptimizing B2B and B2C Content for Different ChannelsЧтение

Role of Content in the Performance of Paid Ads

Introduction to Role of Content in the Performance of Paid AdsВидеоWhat Are Paid Ads ExamplesВидеоAdvertising Content FormatsВидеоVisuals Have a Greater Impact in AdvertisingВидеоUnique Selling Proposition (USP) and LogosВидеоBanner Ads Paid Placements and Native AdvertisingВидеоContent Promotion in FacebookВидеоQuick RecapВидеоSpotlightВидеоQuiz on Role of Content in the Performance of Paid AdsЗаданиеRole of Content in the Performance of Paid AdsЧтение

Designing a Content Calendar and Mobile Ad Content

Introduction to Designing a Content Calendar and Mobile Ad ContentВидеоWhat Is a Content Calendar and Its BenefitsВидеоContents of the Content Calendar and Its TypesВидеоTools for Creating a Content CalendarВидеоSteps to Create a Content CalendarВидеоWhat Makes a Good Mobile AdВидеоBest Mobile Ad Sizes and FormatsВидеоBest Mobile Ad Sizes in 2022ВидеоQuick RecapВидеоQuiz on Designing a Content Calendar and Mobile Ad ContentЗаданиеDesigning a Content Calendar and Mobile Ad ContentЧтение

Designing a Content Structure and Content Framework

Introduction to Designing a Content Structure and Content FrameworkВидеоWhat Is a Content Structure and Its NeedВидеоSteps to Structure Content for Better RankingВидеоUse Cases of Content StructureВидеоOptimizing Content Structure for the WebsiteВидеоWhat Is a Content FrameworkВидеоDesign a Content FrameworkВидеоTarget AudienceВидеоUnderstanding the Value PropositionВидеоChoosing the Content TypeВидеоSelecting the Distribution ChannelsВидеоQuick RecapВидеоQuiz on Designing a Content Structure and Content FrameworkЗаданиеDesigning a Content Structure and Content FrameworkЧтение

Content KPIs and Content Audit

Introduction to Content KPIs and Content AuditВидеоWhat Are Content KPIsВидеоScroll Depth Engagement Rate Video Engagement CPC and DownloadsВидеоCTA Interaction Bounce and Click-Through Rates Comments and Conversion RatesВидеоFollowers Impressions Keyword Rankings Likes Mentions and PageviewsВидеоRepeat Customers Retweets Sentiment Analysis Social Shares and Time on PageВидеоDefinition and Importance of Content AuditВидеоSteps for Conducting a Content AuditВидеоInformational Content Audit ChecklistВидеоQualitative Content Audit ChecklistВидеоQuantitative Content Audit ChecklistВидеоContent Audit ToolsВидеоQuick RecapВидеоSpotlightВидеоCase Study College RaptorВидеоQuiz on Content KPIs and Content AuditЗаданиеContent KPIs and Content AuditЧтение
02Assessment for Content Strategy3 материалов
Assessment for Content Strategy 1ЗаданиеAssessment for Content Strategy 2ЗаданиеContent Strategy Practice ProjectЧтение