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Master Class for Corporate Entrepreneurs · LearnSpace
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Master Class for Corporate Entrepreneurs

Курс от University of Maryland, College Park
Начальный≈ 15.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

Навыки, которые вы освоите

Corporate FinanceEntrepreneurial FinanceValue PropositionsBusiness ModelingOvercoming ObjectionsMarket OpportunitiesNew Business DevelopmentProposal DevelopmentIdeationStrategic ThinkingEntrepreneurshipBusiness StrategyInnovationNew Product Development

Программа курса

4 модулей · 101 учебных материалов

01Identifying and Analyzing the Opportunity33 материалов

Overview

WelcomeЧтениеMeet Dr. James V. GreenЧтение

Fundamentals of Corporate Entrepreneurship

Key enablers of corporate entrepreneurshipВидеоSetting up a formal structure for corporate entrepreneurshipВидео

What are Entrepreneurial Opportunities?

Учитесь у экспертов

Dr. James V. Green

Managing Director of Learning and Development

Master Class for Corporate Entrepreneurs
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 15.8 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Испанский, Дари, Хинди, Японский, Казахский, Польский

Часть программы вашего университета
What are entrepreneurial opportunities?Видео
The Opportunity Analysis CanvasЧтение
Asking for ideas from employeesВидео

Industry Analysis

What impact do knowledge conditions have in your industry?ВидеоAre the demand conditions in your industry favorable?ВидеоWhat is the lifecycle stage of your industry?ВидеоIs the industry capital intensive?ВидеоIs the industry advertising intensive?ВидеоAre you trying to enter a concentrated market?ВидеоWhat is the average size of a company in the industry?Видео

Macroeconomic Analysis

What demographic changes are creating new market needs?ВидеоWhat psychographic changes are opportunistic?ВидеоWhat technical advancements are emerging?ВидеоWhat societal changes are presenting new opportunities?ВидеоWhat political and regulatory forces will influence the market?Видео

Competitive Analysis

How does the learning curve influence your success?ВидеоWhat complementary assets are critical to develop?ВидеоWhat is the reputation of your competitors?Видео

Value Innovation

What is value innovation?ВидеоWhat existing factors can you eliminate?ВидеоWhere can you reduce factors and not reduce value?ВидеоWhich factors can you raise above competitors?ВидеоWhat new factors can you create?Видео

Opportunity Identification

Is the problem real?ВидеоDoes your solution create value for your stakeholders?ВидеоIs your advantage superior and sustainable?ВидеоCan you build the right team at the right time?Видео

Challenge Activity

Opportunity AnalysisЗадание

Expand Your Learning

Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate InnovatorsЧтение
02Building the Business Model28 материалов

Business Modelling Fundamentals

Meet Dan GordonЧтениеBusiness Model GenerationЧтениеCustomer, market, and value propostionВидеоProduct-market fit: The heart of the business modelВидеоWalkthrough of the Business Model Canvas - Part 1ВидеоWalk-through of the Business Model Canvas - Part 2ВидеоHow do you develop a business model?Видео

Customer Discovery and Market Analysis

Talking to HumansЧтениеWhy talk to customers? What do they know?ВидеоHow to get insights from customersВидеоWhat to do before the interviewВидеоBuilding a pipeline of customer interviewsВидеоWhat to do after the interviewВидео

Creating the Business Model

What is a channel?ВидеоProduct-channel fitВидеоCost structureВидеоKey activitiesВидеоThe rest of the business model canvasВидеоKey partnershipsВидеоKey resources

Challenge Activity

Initial Business Model CanvasЗадание
03Crafting Strategies for Innovation Initiatives15 материалов

Innovation Environments and Capabilities

Meet Dr. Thomas J. MierzwaЧтениеManaging InnovationЧтениеWhat are some basic types of innovations?ВидеоHow can an audit reveal innovation competence and weakness?ВидеоHow many ways can companies innovate?ВидеоHow does innovation occur at different business levels?ВидеоHow does technology uncertainty influence an innovation in the marketplace?ВидеоWhat are key "associating" skills of innovators?Видео

Creating an Innovation Strategy

How do innovation managers survive an innovation project?ВидеоWhat's inside an innovation portfolio?ВидеоHow do disruptive innovations change the marketplace?ВидеоHow are innovations revealed in a blue ocean strategy?ВидеоHow can lead users contribute to an innovation strategy?ВидеоHow can open innovation become an entrepreneurial strategy?Видео

Challenge Activity

Innovation RoadmapЗадание
04Building the Proposal25 материалов

Finance Fundamentals

Meet Michael R. PrattЧтениеFinancial statement metricsВидеоEntrepreneurial FinanceЧтениеThe entrepreneurial spectrumВидеоThe "too typical" return on investment (ROI) processВидеоFinance for the corporate entrepreneurВидеоA better approach to return on investment (ROI)ВидеоIntangible assets and return on investment (ROI)ВидеоFinancial statement basicsВидеоFinancial statement detailsВидео

Sourcing of Financing for Corporate Ventures

Sources of fundingВидеоInternal fundingВидеоCustomer and vendor financingВидеоFranchisingВидеоJoint venturesВидеоCo-brandingВидеоLicensing agreements

Creating the Investment Proposal for the Corporate Venture

Business proposals and the pitchВидеоHow to write an effective business proposalВидеоWhat do your funding sources want to seeВидеоHow to create a pitch deckВидеоDo's and don'ts of the pitchВидео

Challenge Activity

Final Business Model CanvasЗаданиеFinal PitchЗадание

Expand Your Learning

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup EntrepreneursЧтение
Cold calling 101Видео
Why have customer segments at all?Видео
Customer segments, value propositions, and product featuresВидео
Customer typesВидео
Customer segments and business modelsВидео
Minimum viable product (MVP)Видео
Crossing the chasmВидео
Видео
Видео