Enterprise AI Strategy and Investment

О курсе

Enterprise AI Strategy and Investment equips senior leaders and decision-makers with the frameworks needed to translate Generative AI potential into sustained business value. By completing this course, you will learn how to benchmark competitive GenAI adoption, articulate clear AI-driven strategic imperatives for executives and boards, and guide investment decisions through disciplined portfolio management. The course focuses on aligning Generative AI initiatives with overarching business objectives, helping you define a clear vision for value creation, assess the strategic importance of unstructured data assets, and develop meaningful metrics and KPIs to measure business impact. You will also explore how to integrate sustainability and cost-efficiency into GenAI strategy, ensuring responsible and scalable adoption. Finally, the course prepares you to build and manage strategic ecosystem partnerships that accelerate enterprise-wide AI transformation. What makes this course unique is its executive, platform-agnostic perspective combined with insights across strategy, product management, sustainability, and enterprise adoption. The learning experience benefits from the expertise of Coursera, SkillUp, Starweaver, and Fractal Analytics, offering multiple viewpoints on how organizations can successfully invest in and scale Generative AI.

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