User Research and Problem Discovery

О курсе

Learn to turn diverse user signals into decision-ready product requirements. You will synthesize feedback from interviews, surveys, support tickets, reviews, and product analytics; conduct unbiased usability and stakeholder interviews; define clear problem statements; segment customers and create personas and journey maps; and translate validated needs into actionable requirements and acceptance criteria. Through hands-on work with Miro and Google Docs/Sheets, you’ll produce concise artifacts that directly guide product decisions. This course brings together expertise from Fractal, Google, Simplilearn, Microsoft, Coursera, and IBM. You will progress from research synthesis and problem framing to practical interviewing, market and competitive analysis, segmentation and persona development, and finally requirements that feed your PRD and roadmap. The curriculum blends core concepts with applied exercises so you can work independently, communicate insights clearly, and drive prioritization with evidence. Ideal for technical product managers and adjacent roles ready to own day-to-day discovery. You’ll leave with stakeholder-ready outputs—problem statements, personas and journeys, opportunity briefs, and data informed requirements—that accelerate alignment and de risk delivery.

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