User Research Strategy

О курсе

Learn how to plan, run, and translate user research into clear product and design direction. In this course, you’ll build core competencies in competitive analysis and stakeholder interviews to surface business requirements and design constraints, then develop a comprehensive user research plan to answer a specific product or business question. You’ll design research studies by selecting appropriate methodologies, defining objectives, and creating research instruments, along with participant recruitment strategies, screeners, and qualitative discussion guides. As you progress, you’ll move from research execution to synthesis—analyzing user needs and business requirements to define design problems while identifying and mitigating potential sources of bias in study design. You’ll also explore how generative AI can support qualitative analysis and synthesis, helping you organize patterns and insights from user feedback. Content is curated from multiple expert instructors (IIT Guwahati, IBM, and SkillUp), offering complementary perspectives on research planning and insight generation. Ideal for aspiring UX researchers, product designers, and product teams looking to strengthen practical research strategy skills.

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