Product Discovery and Competitive Analysis

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Learn how to conduct structured product discovery and competitive analysis through this comprehensive course in the Technology Product Management Skill Path. You will develop critical competencies including gathering and summarizing product data from established sources, synthesizing feature requirements from user feedback and stakeholder inputs, performing competitive benchmarking by documenting features and mapping them to product gaps, applying generative AI tools to support ideation and brainstorming, and using generative AI to accelerate preliminary market and competitor research. Through hands-on practice with ChatGPT or Gemini and business intelligence tools such as Power BI or Tableau, you will transform raw feedback, analytics signals, and public information into concise, decision-ready insights. This course combines expertise from SkillUp, the Georgia Institute of Technology, Microsoft, and IBM, providing multiple perspectives on discovery and competitive analysis. You will progress from framing product and market context to structured requirement gathering, focused competitor benchmarking, and AI-assisted research and ideation. The curriculum balances theoretical understanding with practical exercises, preparing you to confidently contribute to discovery and competitive research on real product teams. Perfect for aspiring Technology Product Managers and learners seeking strong skills in discovery, requirements synthesis, competitive benchmarking, and AI-enabled research using business intelligence platforms and generative AI tools.

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