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AI-Powered Productivity for Business Communication · LearnSpace
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AI-Powered Productivity for Business Communication

Курс от Coursera
Уровень не указан≈ 7.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

AI-Powered Productivity for Business Communication helps learners harness generative AI to work more efficiently, communicate clearly, and create high-quality business content. The course brings together expertise from IBM and Coursera, offering a range of perspectives and practical approaches to building real-world AI skills. You’ll develop a strong foundation in prompting techniques, learning how to structure clear, effective instructions and refine multi-step prompts to improve the quality of AI-generated text. As you progress, you’ll explore advanced strategies that enhance coherence, reasoning, and specificity in AI outputs, while also gaining experience summarizing documents and conversations using generative AI tools. The course also expands your AI literacy by introducing a variety of tools that support idea generation, content development, and creative exploration across different formats. You’ll then apply your skills in more specialized contexts, learning to draft, refine, and evaluate business and legal documents while ensuring accuracy, appropriateness, and reliability. By the end of the course, you’ll be able to generate first drafts, summarize complex information, produce creative ideas, and critically assess AI-generated content—boosting your productivity and elevating your business communication across a wide range of workplace tasks.

Навыки, которые вы освоите

Advertising CampaignsBusiness CorrespondencePrompt PatternsMultimodal PromptsPrompt EngineeringGenerative AIAI literacyResponsible AIBusiness WritingPrompt Engineering ToolsAI powered creativityAdvertisingIdeationAI Workflows

Программа курса

6 модулей · 50 учебных материалов

01Start Here: Get Oriented and Check Your Skills2 материалов

Lesson

Start Here: How This Skill-Based Course WorksЧтениеSkill Diagnostic: Find Your Recommended Starting PointЗадание
02Prompt Engineering for Generative AI8 материалов

Concept of Prompt Engineering

What Is a Prompt? Видео

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса

AI-Powered Productivity for Business Communication
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 7.4 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
What Is Prompt Engineering? Видео
Best Practices for Prompt CreationВидео
Common Prompt Engineering ToolsВидео
Expert Viewpoints: Best Practices for Effective PromptsВидео
Expert Viewpoints: Exploring Prompt Engineering in Generative AIВидео
Lesson SummaryЧтение
Practice Quiz: Concept of Prompt EngineeringЗадание
03Prompt Engineering: Techniques and Approaches11 материалов

Techniques and Approaches for Writing Effective Prompts

Text-to-Text Prompt TechniquesВидеоInterview Pattern ApproachВидеоChain-of-Thought ApproachВидеоTree-of-Thought ApproachВидеоDialogue: Chain-of-Thought vs. Tree-of-ThoughtDIALOGUEExpert Viewpoints: Key Considerations in Choosing Prompt Engineering ApproachВидеоReading: Multimodal PromptsPLUGINLab: Multimodal PromptsPLUGINReading: The Playoff Method: A Powerful Tool in Prompt EngineeringPLUGINLesson SummaryЧтениеPractice Quiz: Writing Effective PromptsЗадание
04Leveraging AI for Enhanced Content Creation23 материалов

Lesson 1 - Introduction to Generative AI & LLMs

The Rise of LLMs & Their Transformative Role in Modern Content CreationВидеоIntroduction to the Main Example: Crafting an Advertising CampaignВидеоOverview of Generative AI & Microsoft 365 CopilotВидеоWhat is Generative AI, McKinsey & Co.Чтение

Lesson 2 - Crafting the Narrative with ChatGPT & Bing Chat

The Power of AI in Scripting & Narrative Development with ChatGPTВидеоCrafting Visual Prompts with Bing Chat for Image CreationВидеоRefining & Reshaping the Narrative using AI ToolsВидеоChatGPT vs Bing Chat: Which AI Chatbot Should You Use?Чтение

Lesson 3 - Visualizing Ideas with Midjourney & Runway

The Future of Visual Content Creation with AIВидеоGenerating Images with Midjourney & Bing Chat Prompts (Part 1)ВидеоGenerating Images with Midjourney & Bing Chat Prompts (Part 2)ВидеоIntroduction to Runway: Transforming Images into Dynamic Videos (Part 1)ВидеоIntroduction to Runway: Transforming Images into Dynamic Videos (Part 2)ВидеоMake AI Trailers & Videos: Combine Midjourney Art & Runway AIЧтение

Lesson 4 - Bringing Content to Life with Eleven Labs

The Changing Landscape of Voiceovers with AIВидеоCrafting a Voiceover Script & Generating Voiceovers using Eleven LabsВидеоIntegrating Voiceovers & Video Created using Runway (Part 1)ВидеоIntegrating Voiceovers & Video Created using Runway (Part 2)ВидеоRevolutionizing Voiceovers with AI: Uncover the Power of ElevenLabsЧтение

Lesson 5 - Reflecting on the Journey: Navigating Ethical Implications

Assembly & Integration of ContentВидеоReflecting on the Power & Challenges of Integrated Generative AI ToolsВидеоNavigating Ethical Implications & Challenges of AI in Content CreationВидеоAI & Power: Ethical Challenges of Automation, Centralization, & ScaleЧтение
05AI for professionals3 материалов

Explore generative AI

Aleck: Make daily tasks easier with AIВидеоActivity: Use AI to create an emailЗаданиеUse AI as a collaborative toolВидео
06Skill Assessment3 материалов

Lesson

Practice for Well- Connect AI Launch ChallengeЗаданиеLearner Expectations for Skill AssessmentЧтениеThe Well-Connect AI Launch ChallengeЗадание