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Product Strategy and Goal Setting · LearnSpace
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Product Strategy and Goal Setting

Курс от Coursera
Уровень не указан≈ 14.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Master strategy execution by defining the outcomes that matter. You will set product KPIs, translate insights into strategy, structure roadmap inputs, and write OKRs that connect vision to measurable results. Through practical work with KPI frameworks and OKR templates, you’ll build dashboards and goals teams can execute against independently. This course blends perspectives from IBM, SkillUp, Microsoft, and Packt. You will move from KPI selection and roadmap inputs to strategy formulation, lifecycle metric design (activation, engagement, retention, monetization), and OKR authoring that guides delivery. Perfect for product managers who already manage a product area and need sharper goal setting. You will leave with a lean strategy, a defensible KPI suite, and outcome based OKRs that align stakeholders and accelerate decisions.

Навыки, которые вы освоите

Product ManagementProduct ImprovementStakeholder CommunicationsSprint PlanningCompetitive AnalysisPerformance MetricProduct RoadmapsKey Performance Indicators (KPIs)Stakeholder EngagementValue PropositionsPerformance MeasurementGoal SettingAI Product StrategyPlan ExecutionProduct StrategyCommunicationStakeholder ManagementEnterprise SecurityProduct Lifecycle ManagementProduct Planning

Программа курса

9 модулей · 109 учебных материалов

01Start Here: Get Oriented and Check Your Skills2 материалов
Start Here: How This Skill-Based Course WorksЧтениеSkill Diagnostic: Find Your Recommended Starting PointЗадание
02Daily Execution21 материалов

Executing the Plan

Workflow for Daily Plan ExecutionВидео

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса

Product Strategy and Goal Setting
В каталоге вашей программы

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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 14.3 ч

9 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Hands-On-Lab: Move Stories from In Progress to Done Using GitHubPLUGIN
[Optional]Hands-on Lab: Move Stories from In Progress to Done using ZenhubPLUGIN
The Daily Stand UpВидео
Summary and HighlightsЧтение
Practice QuizЗадание

Completing the Sprint

Using Burndown ChartsВидеоHands-On-Lab: Setup Burndown Chart for Your Plan Using GitHubPLUGIN[Optional]Hands-on Lab: Setup a Burndown Chart for Your Plan using ZenhubPLUGINThe Sprint ReviewВидеоThe Sprint RetrospectiveВидеоSummary and HighlightsЧтениеPractice QuizЗадание

Measuring Success

Using Measurements EffectivelyВидеоGetting Ready for the Next SprintВидеоHands-On-Lab: Sprint Closure and Backlog Refinement with GitHubPLUGIN[Optional]Hands-on Lab: End of Sprint Activities using ZenhubPLUGINAgile Anti-Patterns and Health CheckВидеоSummary and HighlightsЧтениеPractice QuizЗаданиеAgile and TeamsОбсуждение
03 Product Conception and Planning Overview22 материалов

Product Internal and External Analysis

Overview of the Product Management Lifecycle ВидеоProduct Concept Identification ВидеоDiscussion Prompt: Product Concept IdentificationОбсуждениеExpert Viewpoints: Product IdentificationВидеоReading: Strengths, Weaknesses, Opportunities, and Threats (SWOT)PLUGINPerforming the Product Concept External Assessment ВидеоPerforming the Product Concept Internal Assessment ВидеоExpert Viewpoints: Evaluating Strengths, Weaknesses, Opportunities, and Threats (SWOT)ВидеоHands-on Lab: Perform a Product SWOTPLUGINPractice Quiz: Product Internal and External AnalysisЗадание

Developing Product Strategy Options and The Product Concept

Product Strategy Options ВидеоReading: Prioritizing Product Strategy OptionsPLUGINExpert Viewpoints: Product Strategy PrioritizationВидеоDiscussion Prompt: Prioritizing Product Strategy OptionsОбсуждениеProduct Concept Document ВидеоReading: Product Concept Document Development ChecklistPLUGIN

Module Summary

Module Summary: Product Conception and Planning Overview ЧтениеModule Glossary: Developing Product Strategy Options and The Product ConceptPLUGIN
04Skill Assessment 13 материалов

Lesson

Practice for Defining and Validating Success MetricsЗаданиеLearner Expectations for AssessmentЧтениеCheckpoint 1 of 3: Defining and Validating Success MetricsЗадание
05Product Strategy Development21 материалов

Crafting a compelling vision

The power of a product visionВидеоUnderstanding product vision ownershipЧтениеDefining a product visionВидеоCrafting a compelling product visionЧтениеIntegrating security and compliance into product visionЧтениеCommunicating your product's unique benefitsЧтениеSWOT analysis and Porter's Five ForcesЧтениеThe strategic compassЧтениеFrom strategy to executionВидеоAligning product strategy with business goalsDIALOGUEDefining and applying product visionЗадание

Communicating the value

The art of the value propositionВидеоBeyond features and benefitsЧтениеYour product's elevator pitchЧтениеCommunicating value with Microsoft enterprise toolsВидеоCreating effective value propositionsЗадание

Analyzing the landscape

SWOT analysis explainedВидеоStrategic frameworks for product managersЧтениеYour product's x-ray visionВидеоCase study: Analyzing the enterprise software marketЧтениеActivity: Enterprise software product strategyЗадание
06Product Tracking and Iterative Improvement11 материалов

Product Tracking and Iterative Improvement

Introduction to Product Performance Metrics and Iterative ImprovementВидеоTypes of Performance MetricsВидеоUsage Metrics: Retention RateВидеоAdoption Metrics: Activation Rate and Churn RateВидеоEngagement Metrics: Click-Through Rate (CTR) and Bounce RateВидеоCustomer Acquisition Cost and Customer Lifetime ValueВидеоSatisfaction Metrics: Net Promoter Score (NPS)ВидеоQuality Metrics: Response TimeВидеоProduct Update or RefreshВидеоCompetition BenchmarkingВидеоTracking Metrics and Iterative ImprovementDIALOGUE
07Skill Assessment 23 материалов

Lesson

Practice for Setting Goals with KPIsЗаданиеLearner Expectations for AssessmentЧтениеCheckpoint 2 of 3: Setting Goals with KPIsЗадание
08Product Management Communication and Collaboration Fundamentals23 материалов

Effective Collaboration and Stakeholder Engagement

What is Product Management? ВидеоCommunication and Collaboration Essentials ВидеоGoal SettingВидеоGoal Setting Checklist ЧтениеExpert Viewpoints: Collaboration and Goal SettingВидеоThe Elevator PitchВидеоThe 5 Dysfunctions of a TeamВидеоExpert Viewpoints: The Five Dysfunctions ВидеоFive dysfunctions of a teamОбсуждениеHands-on Lab: Develop an Elevator PitchPLUGINPractice Quiz: Effective Collaboration and Stakeholder Engagement Задание

Communication Skills Inventory

Key Product Manager Communication and Interpersonal Skills ВидеоExpert Viewpoints: Messaging ВидеоFacilitation and Brainstorming ВидеоInfluencing without Authority ВидеоExpert Viewpoints: Influencing ВидеоProblem Solving and Decision MakingВидео

Module Summary

Module Summary: Product Management Communication and Collaboration Fundamentals ЧтениеGlossary: Product Management Communication and Collaboration Fundamentals PLUGINProduct Management ChallengesОбсуждение
09Skill Assessment 33 материалов

Lesson

Practice for Structuring an Outcome-Driven Product RoadmapЗаданиеLearner Expectations for AssessmentЧтениеCheckpoint 3 of 3: Structuring an Outcome-Driven Product RoadmapЗадание
Reading: Product Concept Document ApprovalPLUGIN
Expert Viewpoints: Gaining Product Concept ApprovalВидео
Hands-on Lab: Develop a Product Concept DocumentPLUGIN
Practice Quiz: Developing Product Strategy Options and The Product ConceptЗадание
Influencing for GoalsОбсуждение
Hands-on Lab: Resolve Issues through Effective CommunicationPLUGIN
Practice Quiz: Communication Skills InventoryЗадание