Research Execution

О курсе

Learn how to execute user research from discovery through insight communication. You’ll build practical capability in conducting generative interviews to uncover user needs and explore problem spaces, using personas to align cross-functional teams and advocate for users, and translating research findings into actionable opportunities by generating multiple design concepts. You’ll also learn to manage participant recruitment and run qualitative research sessions such as moderated interviews and usability tests to gather rich, in-depth input. As you progress from empathy building and ideation to structured UX research foundations and insight generation, you’ll practice synthesizing qualitative and quantitative data, analyzing research sessions to identify themes, pain points, and behavioral patterns, and communicating findings that inform team and stakeholder decisions. No specific tools are required—just a computer with internet access—so you can focus on applying core research skills in any environment. Featuring perspectives from Microsoft, Packt, and IBM, this course is ideal for learners building or validating hands-on UX research execution skills.

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