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Research Synthesis

Курс от Coursera
Уровень не указан≈ 13.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Learn how to transform raw user research into meaningful insights that guide design decisions. In this course, you’ll explore qualitative research methods and learn how to synthesize interview transcripts and research observations into organized thematic groups. You’ll also analyze competitor products to identify user flows, interface patterns, and interaction designs that influence how users interact with digital experiences. As you progress, you’ll learn how research findings contribute to UX artifacts such as personas and journey maps, helping teams understand user needs and behaviors. You’ll practice translating raw observations into structured insights and clearly defined user needs that inform product development. The course also introduces generative AI tools that assist in analyzing qualitative data and identifying patterns within research findings. This multi-author experience brings together perspectives from leading institutions and industry experts, exposing you to diverse research and analysis approaches. Ideal for aspiring UX designers, UX researchers, and product professionals who want to strengthen their ability to interpret and synthesize user research insights.

Навыки, которые вы освоите

User Experience DesignResearchUser Centered DesignExperience DesignCompetitive AnalysisUser FlowsData CollectionPersona (User Experience)User ResearchResearch MethodologiesJourney MappingResearch DesignUI/UX ResearchGenerative AIDesign ResearchQualitative ResearchUser ExperienceInterviewing Skills

Программа курса

8 модулей · 92 учебных материалов

01Start Here: Get Oriented and Check Your Skills2 материалов
Start Here: How This Skill-Based Course WorksЧтениеSkill Diagnostic: Find Your Recommended Starting PointЗадание
02Qualitative Research Methods: Capturing Rich Insights24 материалов

Foundations of Qualitative Methodology & Problem Definition

Understanding Qualitative Methodology Видео

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса

Research Synthesis
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 13.8 ч

8 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Вьетнамский, Нидерландский, Корейский, Немецкий, Пушту, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Framing a Qualitative Research Problem Видео
Aligning Methods with the Problem Видео
Ethical & Logistical Considerations Видео
Defining a Research Problem & Choosing a MethodЗадание
Qualitative Research: Essence, Types and Advantages Чтение
Harnessing Qualitative FoundationsDIALOGUE

Data Collection & Thematic Analysis

Conducting Interviews & Focus Groups ВидеоObservations & Field Research ВидеоHands-On-Learning: Observing & Documenting Behavior ЧтениеObserving & Documenting BehaviorЗаданиеTranscription & Data Management ВидеоCoding & Identifying Initial Themes ВидеоSelecting the Right Approach for Your Study ВидеоThematic Analysis: A Step-by-Step Guide ЧтениеFrom Data Collection to Meaningful InsightsDIALOGUE

Synthesizing Findings & Implementation

Refining Themes & Ensuring Trustworthiness ВидеоReporting & Presenting Qualitative Insights ВидеоRefining Themes & Presenting Qualitative InsightsЗаданиеApplying Insights to Real-World Problems ВидеоThe Power of Storytelling in Reporting ВидеоReporting Qualitative Research with Power and Clarity" by Sylvestre & CoЧтениеOvercoming Obstacles in Qualitative Analysis DIALOGUESynthesizing Themes & Communicating FindingsЗадание
03Research and Audit11 материалов

Research – An Introduction

Research – An Introduction Part 1ВидеоResearch – An Introduction Part 2Видео

Audit – An Introduction

Audit – An IntroductionВидео

Audit – Learning Objectives

Audit – Learning ObjectivesВидео

Audit – Questions to Answers

Audit – Questions to AnswersВидео

Competitive Analysis

Competitive AnalysisВидеоA Guide to Competitive Analysis for UX DesignЧтениеHow to Do a UX Competitor Analysis: A Step By Step GuideЧтениеHow to Conduct a Competitive Analysis as a UX DesignerЧтениеHow to Conduct a Competitive AnalysisЧтениеCompetitive Analysis: How to Approach It EffectivelyЧтение
04Skill Assessment 13 материалов

Lesson

Practice for User Pain Point Research PlanningЗаданиеLearner Expectations for AssessmentЧтениеCheckpoint 1 of 2 - User Pain Point Research PlanningЗадание
05User Research and Empathy Building19 материалов

Why user research matters

Introduction to designing for user experienceВидеоUX GlossaryЧтениеThe power of user researchВидеоThe user research revolutionЧтениеThe user research icebergВидеоWhy user research mattersЗадание

Unveiling user needs: Research methods

Choosing the right user research methodВидеоThe art of user interviews: Unlocking user insightsЧтениеFrom persona to plan: Building your user research strategyВидеоUnveiling user needs: Research methodsЗадание

Decoding the data: Understanding user behavior

From data to insights: Analyzing user research findingsВидеоUncovering hidden needs: A user research case studyЧтениеActivity: Unveiling the patternsЗаданиеUncovering the unexpected: How user research fuels growthЧтение

Unlocking empathy: User personas as a bridge to user needs

The empathy gapВидеоCrafting user personas for UX designЧтениеBuilding an empathy mapВидеоEmpathy mapping in action: A case studyЧтениеUser personas as a bridge to user needsЗадание
06User Needs Assessment14 материалов

The power of user needs

Module introduction: User needs assessmentВидеоWhy user needs matter in UX designЧтениеTransforming research data into user needsВидеоThe user needs compassВидеоThe power of user needsЗадание

From data to insights

Techniques for uncovering insights from research dataЧтениеAnalyzing user research findings with affinity diagrammingВидеоActivity: Identifying the needsЗаданиеFrom data to insightsЗадание

Translating insights into needs

Transforming insights into user needsВидеоUser needs vs. wantsЧтениеHow a UX case study reveals user needsВидеоLearning from user researchЧтениеTranslating insights into needsЗадание
07AI-Powered UX Research and Analysis16 материалов

AI for Surveys, Interviews, and Feedback Synthesis

Writing UX Survey Questions with AIВидеоReading: Prompt Patterns for UX Research: From Surveys to InsightsPLUGINLab: Design and Refine UX Surveys Using AI-Powered Google FormsPLUGINCreating UX Interview Guides and Scripts Using AIВидеоReading: A Guide to Data Collection Prompts for UX ResearchersPLUGINSynthesizing User Feedback and Themes AutomaticallyВидеоAI for Surveys, Interviews, and Feedback SynthesisЗадание

Generating Personas and Journey Maps Using AI

Affinity Mapping with AI: Grouping and Clustering IdeasВидеоReading: Pattern Recognition and Affinity Grouping with Generative AIPLUGINCreating Empathy Maps and Personas Using AIВидеоLab: Create AI-Generated User PersonasPLUGINGenerating Customer Journey Map from Interview DataВидеоJourney Mapping at Scale: AI as a Visual SynthesizerPLUGIN

Summary

Summary and Highlights: AI-Powered UX Research and AnalysisЧтение
08Skill Assessment 23 материалов

Lesson

Practice for UX Research Project PlanningЗаданиеLearner Expectations for AssessmentЧтениеCheckpoint 2 of 2 - UX Research Project PlanningЗадание
Lab: Create AI-Powered Journey Map for the Event BookingPLUGIN
Generating Personas and Journey Maps Using AIЗадание