Курс от CourseraLearn how to transform raw user research into meaningful insights that guide design decisions. In this course, you’ll explore qualitative research methods and learn how to synthesize interview transcripts and research observations into organized thematic groups. You’ll also analyze competitor products to identify user flows, interface patterns, and interaction designs that influence how users interact with digital experiences. As you progress, you’ll learn how research findings contribute to UX artifacts such as personas and journey maps, helping teams understand user needs and behaviors. You’ll practice translating raw observations into structured insights and clearly defined user needs that inform product development. The course also introduces generative AI tools that assist in analyzing qualitative data and identifying patterns within research findings. This multi-author experience brings together perspectives from leading institutions and industry experts, exposing you to diverse research and analysis approaches. Ideal for aspiring UX designers, UX researchers, and product professionals who want to strengthen their ability to interpret and synthesize user research insights.
8 модулей · 92 учебных материалов

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