User Modeling

О курсе

Learn how to evaluate and shape interactive design decisions by grounding concepts in user, business, and technical requirements. In this course, you’ll build practical user modeling capabilities by creating research artifacts—personas, journey maps, empathy maps, and user scenarios—and by synthesizing qualitative and quantitative data into evidence-based personas that help teams align around real user needs. You’ll progress from empathy-building research into defining needs through user stories, then translate those stories into design artifacts. You’ll also learn to analyze user research to define clear information structures, and to diagnose existing workflows or session patterns for friction, drop-off, and redundant steps. Along the way, you’ll apply structured ideation techniques to generate multiple concepts and develop low-fidelity artifacts to communicate early-stage directions. Content is curated from Meta, Microsoft, and IBM, giving you multiple industry perspectives and approaches while requiring no specific tools beyond a computer with internet access. Ideal for aspiring UX designers, product designers, and professionals who want to strengthen research-to-design modeling skills.

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