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Crash Course on Social Media · LearnSpace
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Crash Course on Social Media

Курс от Aptly
Начальный≈ 17.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals. By the end of this course you will be able to: - Articulate your target audience and customer journey - Set marketing goals and align them with the correct social media platforms - Create, grow, and maintain your presence on social media platforms - Utilize analytics to optimize your marketing campaigns to attain your business goals Regardless of your background and experience, this course will get you started with social media marketing with practical knowledge and hands-on activities.

Навыки, которые вы освоите

Content CreationJourney MappingCustomer EngagementSocial Media StrategySocial Media ManagementTarget AudienceAdvertisingMarketing StrategiesSocial MediaContent StrategyMarketingSocial Media CampaignsDigital AdvertisingDigital MarketingSocial Media ContentSocial Media AnalyticsSocial Media MarketingMarketing AnalyticsContent MarketingWeb Presence

Программа курса

3 модулей · 69 учебных материалов

01Build Your Social Media Strategy Foundation22 материалов

Intoduction to the Course

Course Introduction: Crash Course on Social MediaВидеоInstructor IntroductionВидеоSocial Media Marketing Strategy WorkbookЧтениеSocial Media Marketing Strategy SyllabusЧтение

Учитесь у экспертов

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

Crash Course on Social Media
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Обучение на Coursera

≈ 17.1 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Join Aptly’s Crash Course on Social Media Community!Чтение

Understand Your Customer

Overview: Social Media Strategy FoundationВидеоPlanning for Social Media MarketingВидеоDefining Your Target AudienceВидеоUnderstanding your Customer's JourneyВидеоPlanning Your Social Media Strategy and Defining Your Target Audience ЧтениеActivity: Create Your Target PersonaЗаданиеPractice Quiz: Understand Your CustomerЗадание

Prepare Your Social Media Presence

Selecting Your Social Media ChannelsВидеоEstablishing Your Tone of VoiceВидеоUsing the Right ToneЧтениеActivity: Establish Your Brand's Tone of VoiceЗаданиеCreate a Social Media PolicyВидеоCreate Your Social Media PolicyЧтениеActivity: Create Your Social Media PolicyЗаданиеPractice Quiz: Prepare Your Social Media PresenceЗаданиеGraded Quiz: Build Your Social Media Strategy FoundationЗаданиеConclusion: Social Media Strategy FoundationВидео
02Establish Your Social Media Presence21 материалов

Create a Strong Social Media Profile

Overview: Establish Your Social Media Presence ВидеоParticipating vs. MarketingВидеоCreating Your Social Media ProfilesВидеоHow to Participate on Social Media And Create Your Social Media ProfilesЧтениеActivity: Create a Strong Social Media ProfileЗаданиеPractice Quiz: Create a Strong Social Media ProfileЗадание

Develop and Manage Content

It All Starts with ContentВидеоUsing the Hub and Spokes ModelВидеоConducting a Content AuditВидеоRepurposing Existing ContentВидеоDeveloping a Content CalendarВидеоActivity: Create a Content CalendarЗадание

Optimize Your Content

Create Content Your Customers WantВидеоCreate Shareable ContentВидеоAdapting Content to Your Social ChannelsВидеоTools for Content CreationВидеоCreating Content and Using Content ToolsЧтениеPractice Quiz: Optimize Your ContentЗадание
03Build a Following26 материалов

Establish and Manage a Following

Overview: Build a FollowingВидеоBuilding a FollowingВидеоInteracting with CustomersВидеоUse Insights to Build on SuccessВидеоHow to Build a Following and Interact with CustomersЧтениеPractice Quiz: Establish and Manage a FollowingЗадание

Grow your Audience with Advertising

Deciding When to AdvertiseВидеоEstablishing Your Advertising GoalВидеоCreating Effective Social Media AdsВидеоTargeting your Social Media AdsВидеоOptimize Your AdsВидеоCreating and Targeting Your Social Media AdsЧтениеActivity: Plan Your CampaignЗаданиеPractice Quiz: Grow Your Audience with AdvertisingЗадание

Zoom in on the Right Metrics

The Metrics That Matter in Social MediaВидеоThe Right Metrics for the Right GoalВидеоUsing Metrics to Improve Your AdsЧтениеEvaluating Your ROAS and ROIВидеоOptimizing Your Marketing ApproachВидеоROAS & ROI ReadingЧтение
Practice Quiz: Develop and Manage ContentЗадание
Graded Quiz: Establish Your Social Media PresenceЗадание
Conclusion: Establish Your Social Media PresenceВидео
Practice Quiz: ROAS & ROIЗадание
Graded Quiz: Build a FollowingЗадание
Conclusion: Build a FollowingВидео
Conclusion & Congratulations!Видео
Staying Current on Social Media MarketingЧтение
Share Your Thoughts!Обсуждение