Creative Design, Prototyping, and Testing

О курсе

A validated product idea is an important milestone, but it's only the beginning of the product development journey. Before investing in development, successful product managers use design, prototyping, and customer testing to reduce uncertainty, improve collaboration, and make better product decisions. In this course, you'll discover how product managers transform ideas into experiences that customers can evaluate and improve. You'll learn how design thinking, user experience, prototyping, and testing work together to uncover customer insights, validate assumptions, and refine products before they reach the market. You'll also explore how product managers collaborate with designers, engineers, and other stakeholders to balance customer needs, technical feasibility, and business objectives throughout the product development process. By making informed decisions early, product teams can reduce development risk, improve product quality, and deliver solutions that create lasting value. Whether you're preparing for a career in product management, developing products within your organization, or building your own startup, this course will strengthen your ability to think strategically, collaborate across disciplines, and guide products from concept toward successful implementation.

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Cait von Schnetlage

Lecturer

Dr. James V. Green

Managing Director of Learning and Development