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Курс от IESE Business School
courseraОбщество
Crisis Communications
Курс от IESE Business SchoolО курсе
This Crisis Communications course equips professionals with essential skills to navigate and effectively manage crisis situations through strategic communication and interviews. Learn to identify crisis types, develop tailored response strategies, craft impactful messages, and handle media inquiries with confidence. Upon completion, you'll be able to protect your organization's reputation and maintain stakeholder trust during challenging times. Ideal for professionals in business, marketing, and public relations.
Навыки, которые вы освоите
Corporate CommunicationsCrisis ManagementMedia RelationsStakeholder EngagementCrisis InterventionPublic RelationsVerbal Strategic CommunicationEthical Standards And ConductAdvocacyStrategic CommunicationPublic AffairsCommunicationBusiness CommunicationPublic SpeakingCommunication StrategiesStakeholder CommunicationsMedia and CommunicationsOral ExpressionInterviewing SkillsCommunication Planning
Программа курса
3 модулей · 15 учебных материалов
01Module I: Introduction to Crisis Communications for Business8 материалов
Учитесь у экспертов
Yago De la Cierva
Senior Lecturer de Dirección de Personas en las Organizaciones.
Greg Burke
Lecturer