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CRM Integration and AI for Customer Management · LearnSpace
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CRM Integration and AI for Customer Management

Курс от Microsoft
Продвинутый≈ 33.2 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course focuses on leveraging AI tools to enhance CRM systems, enabling enriched customer relationship management and data-driven sales decisions. Learners will explore how to integrate generative AI with CRM platforms to personalize customer experiences and improve relationship management. It will also include multi-stage CRM workflow construction, Copilot-powered reporting, and hands-on troubleshooting labs. Privacy, compliance, and data-quality checks foregrounded.

Навыки, которые вы освоите

AI IntegrationsCustomer Relationship ManagementResponsible AICustomer EngagementAI PersonalizationWorkflow ManagementCustomer Relationship Management (CRM) SoftwareData EthicsCustomer InsightsCustomer Data ManagementTrend AnalysisDriving engagementMicrosoft CopilotCustomer AnalysisAI literacySales StrategyCustomer experience improvementDebuggingSalesCustomer Retention

Программа курса

4 модулей · 77 учебных материалов

01Integrating AI with CRM Systems19 материалов

Introduction to AI-CRM Integration

CRM Transformation Through AI IntegrationВидеоStrategic AI-CRM Integration FoundationsЧтениеCRM Platform AI Integration AnalysisВидеоAI Integration Opportunity Assessment

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Microsoft

Преподаватель курса

CRM Integration and AI for Customer Management
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 33.2 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Пушту, Испанский, Дари, Японский

Часть программы вашего университета
Задание
Building Your CRM-AI StrategyDIALOGUE
AI-CRM Integration FoundationsЗадание

Implementing AI Tools in CRM

Implementation Excellence in CRM-AI IntegrationВидеоPractical AI-CRM Implementation StrategiesЧтениеAI-CRM Dashboard Creation and OptimizationВидеоComprehensive AI-CRM ImplementationЗаданиеMastering AI-CRM ImplementationDIALOGUEImplementation ExcellenceЗадание

Aligning AI Applications with CRM Goals

Strategic Alignment Success in AI-CRMВидеоStrategic AI-CRM Goal AlignmentЧтениеStrategic AI Integration and Quality Assessment in CRMВидеоStrategic Alignment and Quality AssessmentЗаданиеDeveloping Strategic AI-CRM ThinkingDIALOGUEStrategic Alignment MasteryЗаданиеIntegrating AI with CRM SystemsЗадание
02Personalizing Customer Interactions with AI19 материалов

Creating Personalized Customer Experiences

Personalization Excellence Through AIВидеоStrategic AI-Driven Customer PersonalizationЧтениеAI Personalization Workflow DevelopmentВидеоComprehensive Personalization System DevelopmentЗаданиеBuilding Personalization ExpertiseDIALOGUEPersonalization ExcellenceЗадание

Enhancing Segmentation and Targeting

Segmentation Success Through AI AnalyticsВидеоAdvanced AI-Enhanced Customer SegmentationЧтениеAI-Powered Segmentation AnalyticsВидеоAdvanced Segmentation System DevelopmentЗаданиеMastering Segmentation StrategyDIALOGUESegmentation ExcellenceЗадание

Tailoring Communication Strategies

Communication Success Strategy Through AIВидеоStrategic AI-Enhanced Communication PlanningЧтениеAI-Assisted Communication Strategy DevelopmentВидеоStrategic Communication Plan DevelopmentЗаданиеOptimizing Communication StrategyDIALOGUECommunication Strategy MasteryЗадание
03Analyzing CRM Data for Sales Insights19 материалов

Performing AI-Driven Data Analysis

Data-Driven Sales TransformationВидеоStrategic AI-Driven CRM Data AnalysisЧтениеComprehensive AI Data Analysis WorkflowВидеоComplete Sales Data Analysis SystemЗаданиеBuilding Data Analysis ExpertiseDIALOGUEData Analysis ExcellenceЗадание

Identifying Trends and Patterns

Trend Identification for Competitive AdvantageВидеоStrategic Business Trend Analysis with AIЧтениеAI Trend Analysis and ValidationВидеоAdvanced Trend Analysis and ValidationЗаданиеDeveloping Trend Analysis SkillsDIALOGUETrend Analysis MasteryЗадание

Leveraging CRM Insights for Strategy

Strategic Success Through CRM InsightsВидеоStrategic CRM Data ApplicationЧтениеStrategic Planning with CRM Data IntegrationВидеоComprehensive Strategic Plan DevelopmentЗаданиеBuilding Strategic CRM ThinkingDIALOGUEStrategic Application ExcellenceЗадание
04Monitoring Customer Engagement with AI20 материалов

Evaluating Customer Engagement Metrics

The Power of AI-Enhanced Engagement AnalyticsВидеоStrategic Customer Engagement Monitoring with AIЧтениеAI-Enhanced CRM Engagement AnalyticsВидеоComprehensive Engagement Monitoring SystemЗаданиеMastering AI-Enhanced Engagement AnalyticsDIALOGUEEngagement Monitoring ExcellenceЗадание

Assessing AI Impact on Customer Relationships

Ethical AI Impact AssessmentВидеоStrategic AI Impact Assessment and Privacy ProtectionЧтениеPrivacy-Compliant AI Impact EvaluationВидеоAI Impact Assessment with Privacy ProtectionЗаданиеBuilding Ethical AI PracticesDIALOGUEAI Impact and Privacy MasteryЗадание

Optimizing Engagement Tactics

Engagement Optimization SuccessВидеоStrategic Engagement Tactic OptimizationЧтениеAI-Driven Engagement OptimizationВидеоComprehensive Engagement Optimization PlanЗаданиеMastering Engagement OptimizationDIALOGUEOptimization ExcellenceЗадание
Personalizing Customer Interactions with AI AssessmentЗадание
Analyzing CRM Data for Sales Insights AssessmentЗадание
Monitoring Customer Engagement with AI AssessmentЗадание
Course Project: AI-Integrated CRM Strategy DevelopmentЗадание