CSR Strategy: Analyze, Implement & Create Value

О курсе

Corporate Social Responsibility (CSR) has become a strategic business priority that creates long-term value for organizations and society. In this course, you will build a strong foundation in CSR by exploring its core dimensions, compliance frameworks, governance principles, and strategic approaches to responsible business. You will learn how CSR aligns with business objectives, evaluate stakeholder and government roles, assess global risks, and design strategies that balance ethical, legal, economic, and philanthropic responsibilities. As you progress, you will examine how diversity, inclusion, ethical marketing, and sustainable supply chain practices contribute to business performance, brand reputation, customer loyalty, and organizational competitiveness. Through practical learning and the Unilever Lifebuoy case, you will see how CSR can create both social impact and financial value while avoiding challenges such as greenwashing. Designed for business professionals, managers, and students, this course helps you analyze CSR frameworks, evaluate compliance requirements, implement responsible sourcing practices, and develop value-driven CSR strategies. Rather than viewing CSR as philanthropy alone, this course demonstrates how it can become a strategic driver of innovation, trust, resilience, and sustainable business success.

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