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Managing Customer Expectations with Jagdish Sheth · LearnSpace
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Managing Customer Expectations with Jagdish Sheth

Курс от Kennesaw State University
Начальный≈ 7.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is as, if not more, important than exceeding customer expectations. There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are profitable, one must link managing customer expectations with profitability outcomes.

Навыки, которые вы освоите

Expectation ManagementMarketing StrategiesTarget MarketConsumer BehaviourRevenue ManagementCustomer RetentionCustomer AnalysisHuman Resource StrategyDiversity MarketingBrand LoyaltyCustomer InsightsCustomer Relationship Management

Программа курса

2 модулей · 55 учебных материалов

01How to Manage Diverging Customer Expectations (parts 1 and 2)30 материалов

Course Information

Intro VideoВидеоAbout this courseЧтениеAbout the AssignmentsЧтениеDiscussion Forum GuidleinesЧтение

Учитесь у экспертов

Jagdish Sheth

Преподаватель курса

Managing Customer Expectations with Jagdish Sheth
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Обучение на Coursera

≈ 7.1 ч

2 модулей

Язык: Английский

Субтитры: Арабский, Вьетнамский, Пушту, Дари

Часть программы вашего университета
Meet and GreetОбсуждение

How to Manage Diverging Customer Expectations (part 1)

Discussion Forum GuidleinesЧтениеMeet and GreetОбсуждениеHow to Manage Diverging Customer Expectations 01ВидеоHow to Manage Diverging Customer Expectations 02ВидеоHow to Manage Diverging Customer Expectations 03ВидеоHow to Manage Diverging Customer Expectations 04ВидеоHow to Manage Diverging Customer Expectations 05ВидеоHow to Manage Diverging Customer Expectations 06ВидеоHow to Manage Diverging Customer Expectations 07ВидеоHow to Manage Diverging Customer Expectations 08ВидеоHow to Manage Diverging Customer Expectations 09ВидеоHow to Manage Diverging Customer Expectations 10Видео"Managing Customer Expectations" DiscussionОбсуждение

How to Manage Diverging Customer Expectations (part 2)

How to Manage Diverging Customer Expectations 11ВидеоHow to Manage Diverging Customer Expectations 12ВидеоHow to Manage Diverging Customer Expectations 13ВидеоHow to Manage Diverging Customer Expectations 14ВидеоHow to Manage Diverging Customer Expectations 15ВидеоHow to Manage Diverging Customer Expectations 16ВидеоHow to Manage Diverging Customer Expectations 17ВидеоHow to Manage Diverging Customer Expectations 18ВидеоHow to Manage Diverging Customer Expectations 19ВидеоHow to Manage Diverging Customer Expectations 20ВидеоModule 1 Practice QuizЗаданиеModule 1 Summative QuizЗадание
02How to Manage Diverging Customer Expectations (parts 3 and 4)25 материалов

How to Manage Diverging Customer Expectations (part 3)

How to Manage Diverging Customer Expectations 21ВидеоHow to Manage Diverging Customer Expectations 22ВидеоHow to Manage Diverging Customer Expectations 23ВидеоHow to Manage Diverging Customer Expectations 24ВидеоHow to Manage Diverging Customer Expectations 25ВидеоHow to Manage Diverging Customer Expectations 26ВидеоHow to Manage Diverging Customer Expectations 27ВидеоHow to Manage Diverging Customer Expectations 28ВидеоHow to Manage Diverging Customer Expectations 29ВидеоHow to Manage Diverging Customer Expectations 30ВидеоHow to Manage Diverging Customer Expectations 31Видео

How to Manage Diverging Customer Expectations (part 4)

How to Manage Diverging Customer Expectations 32ВидеоHow to Manage Diverging Customer Expectations 33ВидеоHow to Manage Diverging Customer Expectations 34ВидеоHow to Manage Diverging Customer Expectations 35ВидеоHow to Manage Diverging Customer Expectations 36ВидеоHow to Manage Diverging Customer Expectations 37Видео

Final Project (Peer Reviewed)

Submit Your Project HereВзаимная проверка
How to Manage Diverging Customer Expectations 38Видео
How to Manage Diverging Customer Expectations 39Видео
How to Manage Diverging Customer Expectations 40Видео
How to Manage Diverging Customer Expectations 41Видео
A Framework for Managing Customer ExpectationsЧтение
Module 2 Practice QuizЗадание
Module 2 Summative QuizЗадание