Назад в каталог
Курс от University of Colorado System
courseraАнализ данных
Customer Data Analytics for Marketers
Курс от University of Colorado SystemО курсе
This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies. The course begins with core statistical concepts, such as standard deviation, variance, and normal distributions, in the context of marketing decisions. It shows how to visualize correlations and causal networks using techniques such as Structural Equation Modeling (SEM) and Path Analysis. The course discussions of analytics ethics, guiding participants to identify and avoid common pitfalls in data interpretation. This course is an invaluable resource for anyone looking to enhance their marketing strategies through trustworthy data-driven insights.
Навыки, которые вы освоите
Correlation AnalysisRegression AnalysisData-Driven Decision-MakingStatistical AnalysisDescriptive StatisticsAnalyticsDescriptive AnalyticsCustomer RetentionCustomer InsightsMarketing AnalyticsCustomer AnalysisData AnalysisStatistical ModelingProbability & StatisticsAnalytical SkillsData-Driven MarketingData EthicsStatistical Hypothesis TestingPredictive AnalyticsStatistical Visualization
Программа курса
4 модулей · 89 учебных материалов
01Introduction to Data Analytics for Marketing Decisions21 материалов
Учитесь у экспертов
Tony Cox, Jr.
Преподаватель курса