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Курс от University of Illinois Urbana-Champaign
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Customer Insights: New Product Development Orientation
Курс от University of Illinois Urbana-ChampaignО курсе
This course is closing for new learner enrollment on 9/10/26 and all graded assignments, including peer reviews, must be completed by 8/9/27 to earn a Course Certificate. This course will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
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Программа курса
5 модулей · 41 учебных материалов
01MODULE 0: Orientation and Introduction to the Case Study Method13 материалов
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William Qualls
Professor Emeritus of Marketing