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Dashboarding and Funnel Analytics for Product Insights · LearnSpace
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Dashboarding and Funnel Analytics for Product Insights

Курс от Coursera
Средний≈ 11.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

You'll build expertise in transforming raw user data into actionable product insights through interactive dashboards and funnel analytics. By completing this course, you'll gain the ability to translate stakeholder requirements into technical specifications, create self-service analytics tools, and identify optimization opportunities that drive business growth. You'll develop proficiency in retention analysis using heatmaps, design user activation funnels, and apply statistical methods to detect meaningful trends in engagement metrics. This hands-on course uniquely combines business requirements gathering with advanced visualization techniques and predictive analytics, preparing you to bridge the gap between technical analysis and strategic decision-making. You'll work with real-world scenarios involving user journey mapping, channel performance analysis, and correlation studies that validate key business metrics. Upon completion, you'll possess the comprehensive skill set needed for product analytics, marketing optimization, and data-driven user experience roles.

Навыки, которые вы освоите

Conversion Funnel AnalysisProcess OptimizationProcess AnalysisStatistical AnalysisInteractive Data VisualizationCustomer RetentionDashboard CreationHeat MapsMarketing AnalyticsData PresentationPredictive AnalyticsDashboardCustomer AnalysisProcess DesignPerformance MetricKey Performance Indicators (KPIs)Requirements AnalysisRequirements ElicitationWeb AnalyticsBusiness Requirements

Программа курса

11 модулей · 74 учебных материалов

01Understanding Stakeholder Requirements6 материалов
Why Requirements Translation Matters in Data AnalyticsВидеоDecoding Stakeholder KPI Requests: From Ambiguity to Clarity ЧтениеBuilding Comprehensive Dashboard SpecificationsВидеоRequirements Gathering Techniques for Data ProfessionalsЧтение

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Professionals from the Industry

Преподаватель курса

Dashboarding and Funnel Analytics for Product Insights
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 11.8 ч

11 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Немецкий, Испанский, Японский

Часть программы вашего университета
Requirements Analysis Practice SessionDIALOGUE
Requirements Translation Knowledge CheckЗадание
02Creating Self-Service Funnel Dashboards10 материалов
Assess Your Dashboard Design ConfidenceDIALOGUEThe Power of Self-Service Analytics in Modern OrganizationsВидеоFunnel Dashboard Design Principles for Self-Service AnalyticsЧтениеDrill-Through Functionality: Connecting Overview to Detail ЧтениеEssential Components of Interactive Dashboard DesignВидеоBuilding Funnel Visualizations: A Step-by-Step GuideЧтениеImplementing Drill-Through FunctionalityЧтениеBuild Your Complete Funnel Dashboard Solution ЗаданиеDashboard Implementation Knowledge Check ЗаданиеComplete Dashboard Creation Project Задание
03 Retention Heatmap Creation - Foundation6 материалов
Retention Heatmap Decision ChallengeDIALOGUERetention Heatmap Fundamentals for Business AnalyticsЧтениеEssential Elements of Effective Retention HeatmapsВидеоBuilding Your First Retention Heatmap in TableauВидеоCreate an Event-Annotated Retention HeatmapЗаданиеPractice QuizЗадание
04Accessibility & Visualization Evaluation - Core Application7 материалов
Why Accessibility Evaluation Prevents Million-Dollar MistakesВидеоComprehensive Framework for Visualization Accessibility AssessmentЧтениеUsing Accessibility Tools to Evaluate Color Contrast and ClarityВидеоCommon Visualization Clarity Issues and Detection StrategiesЧтениеDashboard Accessibility Audit ChallengeDIALOGUEAccessibility Evaluation Methodology AssessmentЗаданиеProfessional Visualization Accessibility Evaluation ProjectЗадание
05Apply Criteria to Select Critical Activation Events - Foundation5 материалов
Assessing Your Funnel Analysis FoundationDIALOGUEThe Business Impact of Strategic Activation Event SelectionВидеоSystematic Criteria Framework for Activation Event SelectionЧтениеSystematic Activation Event Selection for Signup FunnelЗаданиеActivation Event Selection Mastery CheckЗадание
06Evaluate Process Funnels to Identify Redundancies - Core Application7 материалов
The Business Case for Funnel ConsolidationВидеоProcess Flow Evaluation Methods for Redundancy DetectionЧтениеIdentifying Overlapping Steps in Cart-to-Checkout ProcessesВидеоStrategic Process Consolidation PlanningDIALOGUECart-to-Checkout Consolidation Strategy DevelopmentЗаданиеProcess Redundancy Evaluation Mastery CheckЗаданиеComprehensive Funnel Consolidation Analysis and StrategyЗадание
07DAU/WAU Stickiness Analysis - Foundation7 материалов
DAU/WAU Stickiness Drives Product SuccessВидеоDAU/WAU Fundamentals - Formulas and Core ConceptВидеоIndustry Benchmarks and Contextual Analysis FrameworkЧтениеBenchmark Standards and Competitive IntelligenceВидеоStep-by-Step DAU/WAU Calculation ProcessВидеоFrom Stickiness Calculations to Strategic Product InsightsDIALOGUEDAU/WAU Stickiness Knowledge CheckЗадание
08Statistical Process Control Detection - Core Application8 материалов
From Data Noise to Performance Signals: Why Statistical Monitoring Prevents Analytics BlindnessDIALOGUEControl Chart Fundamentals and ComponentsВидеоStatistical Process Control Theory and ApplicationsЧтениеControl Limit Calculations and Interpretation RulesВидеоPython Implementation of Control Chart AnalysisВидеоAutomated Variance Detection System CreationЗаданиеStatistical Process Control Knowledge CheckЗаданиеStatistical Process Control Mastery EvaluationЗадание
09Segmentation techniques for activation metrics - Foundation6 материалов
Channel Segmentation Transforms Product GrowthВидеоFundamentals of Channel-Based User SegmentationЧтениеBuilding Channel-Specific Activation DashboardsВидеоCalculating Channel-Specific Activation RatesВидеоChannel Segmentation Analysis ChallengeЗаданиеChannel Segmentation Mastery CheckЗадание
10Predictive relationship evaluation - Core Application8 материалов
Activation-Retention Correlation Drives Product SuccessВидеоStatistical Correlation Methods for Product AnalyticsЧтениеInterpreting Correlation Analysis ResultsВидеоConducting Pearson Correlation AnalysisВидеоRetention Prediction Strategy DevelopmentDIALOGUERetention Prediction Model DevelopmentЗаданиеCorrelation Analysis and Retention Prediction Mastery CheckЗаданиеComprehensive Activation-Retention AnalysisЗадание
11Project: Dashboarding and Funnel Analytics for Product Insights4 материалов
Why This Project MattersЧтениеProject RequirementsЧтениеGraded Assignment: Product Analytics Dashboard ProjectЧтениеGraded Quiz: Product Analytics Dashboard ProjectЗадание