courseraАнализ данных

Data Analysis with Excel Pivot Tables

Курс от Coursera

Начальный≈ 1.8 чАнглийский

О курсе

Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage.

Навыки, которые вы освоите

Data-Driven Decision-Making Marketing Analytics Pivot Tables And Charts Marketing Strategies Small Data Descriptive Statistics Market Data Data Import/Export Statistics Spreadsheet Software Data-Driven Marketing Microsoft Excel Data Wrangling Advanced Analytics Statistical Methods Data Literacy Data Transformation Marketing Effectiveness Descriptive Analytics

Программа курса

2 модулей · 12 учебных материалов

01Module 1: Understanding Central Tendency in Marketing Data5 материалов

Why Statistical Foundation Matters in Marketing AnalyticsВидео Foundations of Central Tendency for Marketing AnalysisЧтение Calculating Central Tendency Measures in Marketing ContextsВидео Applying Central Tendency Concepts to Marketing ScenariosDIALOGUE

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