Data and Digital Strategy Execution

О курсе

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course covers data-driven decision-making, digital marketing strategy development using key frameworks, and the practical execution of strategies, focusing on performance metrics, challenges, and techniques to drive growth. After completing this course, you will be able to: - • To identify how good quality data and web analytics are used by organizations to inform decision-making • Understand the fundamentals of data, the characteristics of the different types of data and how it is all managed • To demonstrate an understanding of how data and insights from data can be turned into valuable marketing actions that generate a higher ROI • To select the correct tactics and channels to use based on objectives and target audience • To demonstrate an understanding of how the new customer journey, marketing technology, omnichannel strategy, and the strategy control process can enable effective digital strategy execution and guide organizations towards achieving long-term goals and objectives • To demonstrate an understanding of how digital strategy and activities can support business strategy and drive the growth of an organization The first module covers the importance of cultivating a data-driven mindset, focusing on data collection, management, and the ethical use of data to improve decision-making and generate higher ROI. In the second module, learners will explore various techniques for developing a digital marketing strategy, including SWOT analysis, PESTEL, and key frameworks such as SOSTAC, RACE, and SMART objectives. These tools will enable learners to create a solid foundation for their digital strategies. The final module dives into the practical aspects of executing and tracking digital marketing strategies using action plans, addressing challenges such as complex customer journeys, marketing technologies, and data privacy regulations. Learners will gain expertise in evaluating performance metrics, including SEO visibility, PPC conversion rates, and Customer Acquisition Costs (CAC), and will explore techniques to drive growth and expansion. This course provides both the strategic frameworks and practical tools needed to succeed in today’s digital marketing landscape.

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Cathal Melinn

Cathal Melinn (Lead Instructor) is a well-known Digital Marketing Director, Intl Conference Speaker, Digital Analyst & eCommerce specialist with over 16 years’ digital marketing experience.