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Курс от University of Arizona
courseraБизнес
Strategic Digital Marketing: Data-Driven Digital Marketing
Курс от University of ArizonaО курсе
Transform into a data-driven digital marketer by mastering web analytics, performance measurement, ROI calculation, and emerging technologies. This course covers analytics tools, data interpretation, AI and automation in marketing, and ethical considerations in digital marketing, culminating in comprehensive campaign evaluation skills. By the end of this course, you will be able to: 1. Discuss web analytics tools and metrics for tracking user behavior 2. Apply data analysis to make informed marketing decisions 3. Discuss ways to calculate ROI for digital marketing campaigns 4. Explain AI, automation, and personalization in digital marketing 5. Discuss ethical implications of data collection and targeted advertising 6. Evaluate digital marketing campaigns and develop recommendations for improvement
Навыки, которые вы освоите
Marketing AutomationData-Driven Decision-MakingData EthicsData-Driven MarketingConversion Funnel AnalysisWeb AnalyticsReturn On InvestmentDigital MarketingAdvertising CampaignsMarketing StrategiesSocial Media MarketingSocial MediaCampaign ManagementAnalyticsDigital Marketing CampaignsMarketing AnalyticsDigital AdvertisingMarketing EffectivenessSocial Media AnalyticsDigital Marketing Tools
Программа курса
6 модулей · 31 учебных материалов
01Module 1: Web Analytics & User Insights7 материалов
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Sangeetha Venkataramani
Преподаватель курса