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Data-Driven Social Media Marketing · LearnSpace
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Data-Driven Social Media Marketing

Курс от EDUCBA
Уровень не указан≈ 9.1 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Build powerful social media strategies using data, content, and real-world marketing techniques. Learn how to create engaging campaigns, optimize profiles, and drive measurable business results. This course provides a practical, step-by-step approach to social media marketing across modern platforms. You will learn how to analyze audience behavior, optimize social profiles using branding and SEO techniques, and create high-impact content using storytelling and short-form formats. The course emphasizes strategy and execution. You will design data-driven marketing plans using research insights, structured playbooks, and agile marketing approaches. You will also explore how organizations align social media strategies with broader business goals. A strong focus is placed on analytics and optimization. You will learn how to use social listening tools, interpret engagement metrics, analyze sentiment, and refine your content strategy for better performance. In addition, the course covers ethical communication and policy frameworks to ensure responsible digital marketing practices. By the end of the course, you will be able to confidently plan, execute, and optimize social media campaigns that improve engagement, strengthen brand presence, and deliver measurable results.

Навыки, которые вы освоите

Social Media MarketingSocial Media StrategyData-Driven MarketingSocial Media AnalyticsStorytellingContent CreationMarketingBusiness EthicsSocial Media CampaignsMarketing Strategy and TechniquesContent Performance AnalysisMarketing StrategiesDigital Brand StrategySocial Media ManagementSocial Media ContentCustomer AnalysisDriving engagementMarketing PlanningWeb PresenceSocial Media

Программа курса

4 модулей · 48 учебных материалов

01Building a Strong Social Media Foundation14 материалов

Crafting Your Social Media Strategy

Social Media Marketing Plan-Case StudyВидеоCreate or improve your social accountsВидеоCreate or improve your social accounts continuesВидеоCrafting Your Social Media StrategyЗадание

Optimizing Social Profiles for Impact

Учитесь у экспертов

EDUCBA

Преподаватель курса

Data-Driven Social Media Marketing
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Обучение на Coursera

≈ 9.1 ч

4 модулей

Язык: Английский

Часть программы вашего университета
Tips - Create or improve your social accountsВидео
Tips - Create or improve your social accounts continuesВидео
Social Media InspirationВидео
Optimizing Social Profiles for ImpactЗадание

Planning and Managing Social Media Execution

Social Media Plan-Content,Tips,Step 7ВидеоSocial Media Command CentreВидеоPlanning and Managing Social Media ExecutionЗаданиеOptimizing Social Media Strategy and Profiles for EngagementDIALOGUEGraded - Building a Strong Social Media FoundationЗаданиеOptimize Social Media Strategy and Profile for Maximum EngagementDIALOGUE
02Strategy, Research & Organizational Alignment12 материалов

Developing Effective Social Media Plans

Example of Social Media plan ideasВидеоMore examples of social media plan ideasВидеоConduct Agile market researchВидеоDeveloping Effective Social Media PlansЗадание

Building Social Engagement & Organizational Readiness

Serving as an open forumВидеоHiring of an CSOВидеоOvercoming cultural obstaclesВидеоBuilding Social Engagement & Organizational ReadinessЗадание

Storytelling & Strategic Playbooks

Story telling in social media plansВидеоSocial Media PlaybookВидеоStorytelling & Strategic PlaybooksЗаданиеGraded - Strategy, Research & Organizational AlignmentЗадание
03Agile Social Media Marketing & Policy Frameworks11 материалов

Agile Marketing Concepts & Case Studies

Agile Social Media Marketing & ExamplesВидеоAgile Social Media Marketing-Case StudyВидеоAgile Social Media Marketing-Case Study continuesВидеоAgile Marketing Concepts & Case StudiesЗадание

Building Social Media Policies

Social Media Policy -Building BlocksВидеоSocial Media Policy -Building Blocks ContinuesВидеоBuilding Social Media PoliciesЗадание

Ethical Guidelines & Policy Examples

Social Media Policy -Building Blocks - Respecting OthersВидеоTerrific Examples of Company Social Media PoliciesВидеоEthical Guidelines & Policy ExamplesЗаданиеGraded - Agile Social Media Marketing & Policy FrameworksЗадание
04Social Listening, Analytics & Media Mix11 материалов

Introduction to Social Listening

Social ListeningВидео7 Steps to set up Social Listening DashboardВидео Introduction to Social ListeningЗадание

Building Listening Systems & Strategy

7 Steps to set up Social Listening Dashboard ContinuesВидео5 Steps to creating a Social Listening StrategyВидеоBuilding Listening Systems & StrategyЗадание

Optimizing Social Media Mix

Social Media Mix-8 stepsВидеоSocial Media Mix-8 steps ContinuesВидеоOptimizing Social Media MixЗаданиеGraded - Social Listening, Analytics & Media MixЗаданиеDesign and Execute an Agile Social Media Strategy with Real-Time InsightsDIALOGUE