Demand management: Breaking down today’s commercial silos

О курсе

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.

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Учитесь у экспертов

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management

Alex Slors

Independent Hotel Asset Manager & Development Consultant

David Turnbull

Co-Founder and CCO

Brendan May

COO Livabout

Martin Soler

Independent Marketing Consultant

Lennert De Jong

Commercial Director