Design Thinking and Innovation

О курсе

In a world filled with pressing challenges, Design thinking offers a methodology that can transform lives and benefit people at large. At the heart of such design thinking is empathy and concern, a powerful enabler that helps bring ideas to life. This course explains the ‘7 CONCERNS OF INNOVATION’ that is involved in the design thinking process for a new product. Emphasising the iterative nature of innovation, this course also underscores the importance of navigating potential pitfalls at critical stages to prevent failure. Through engaging case studies, witness how these concerns shape the innovation process, driving it towards impactful solutions. The "7 CONCERNS" are as follows: The CAUSE: Understanding the underlying reasons behind users' needs and challenges by empathising with them. The CONTEXT: Understanding the environment and conditions in which the product will be used, including the cultural, social, and economic factors. The COMPREHENSION: Gaining a deep understanding of users' needs, desires, and pain points through research, observations, and interviews. The CHECK: Evaluating and validating assumptions and insights gathered during the comprehension stage to ensure they accurately represent user needs. The CONCEPTION: Generating a wide range of ideas to address the problem defined, encouraging creativity and brainstorming to explore different solutions. The CRAFTING: Creating prototypes or mock-ups of the selected ideas to visualise and test them, allowing for quick iteration and refinement. The CONNECTION: Testing prototypes with users to gather feedback and insights, observing how they interact with the product and listening to their suggestions. With meticulous effort, constant user interaction, and effective collaboration, we shall learn to create solutions that truly meet those needs. By the end of this course, you are bound to become change-makers, empowered to devise brilliant and impactful solutions that enhance the lives of everyday people. Let us harness the power of Design Thinking to make a meaningful impact on the world.

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B K Chakravarthy

Professor