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Курс от Real Madrid Graduate School Universidad Europea
courseraБизнес
Developing Effective Sports Marketing Strategies
Курс от Real Madrid Graduate School Universidad EuropeaО курсе
This course centers on designing and executing impactful sports marketing strategies. Learners will discover how to craft strong brand identities for teams, leagues, and athletes, drawing on real-world case studies—such as the NBA—to understand what elevates a sports brand to iconic status. The course also explores fan engagement strategies, including audience segmentation, loyalty programs, and the use of AI-driven platforms like LiveLike. In addition, it emphasizes the strategic role of sponsorships and partnerships, introducing frameworks for building value-based collaborations. Learners will examine how modern tech stacks and data analytics enhance marketing performance and decision-making. A dedicated module highlights Real Madrid C.F.’s digital transformation and its innovative use of personalization to deepen fan relationships. By the end of the course, students will be prepared to craft integrated marketing strategies that fuel long-term brand growth in the sports industry.
Навыки, которые вы освоите
Customer Relationship ManagementStrategic PartnershipLoyalty ProgramsDigital TransformationCustomer EngagementSocial Media StrategyBrand ManagementTechnology StrategiesCross Platform DevelopmentMarketing AnalyticsMarketingCustomer experience improvementBrandingEthical Standards And ConductMarketing Strategy and TechniquesInnovationPersonalized ServiceArtificial IntelligenceContent StrategyData Analysis
Программа курса
4 модулей · 47 учебных материалов
01Brand building in sports marketing12 материалов
The importance of brand identity for teams, leagues, and athletes
Brand Identity in Sport: Differentiation, Loyalty and Strategic GrowthВидеоBuilding a Strong Brand Identity: Keys to Authenticity and AdaptabilityВидеоComplementary Resources on The importance of brand identity for teams, leagues, and athletesЧтениеУчитесь у экспертов
Marisa Sáenz
Преподаватель курса