courseraАнализ данных

Digging Deeper into Audience Reports in Google Analytics

Курс от Coursera

Средний≈ 2.1 чАнглийский

О курсе

In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Навыки, которые вы освоите

Google Analytics Customer Engagement Web Analytics Marketing Performance Analysis Performance Reporting Trend Analysis Drive Engagement Customer Analysis Benchmarking Customer Retention Journey Mapping Driving engagement

Программа курса

1 модулей · 5 учебных материалов

01 Digging Deeper into Audience Reports in Google Analytics5 материалов

Digging Deeper into Audience Reports in Google Analytics

Digging Deeper into Audience Reports in Google AnalyticsЧтение Digging Deeper into the Audience Reports in Google AnalyticsЛабораторная Graded Quiz: Test your Project understandingЗадание

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Carma Baughman

Subject Matter Expert