Назад в каталог
Курс от Chegg Skills
courseraБизнес
Digital Advertising Creative and Optimization
Курс от Chegg SkillsО курсе
Chegg Skills' Digital Advertising Creative and Optimization course introduces learners to the principles of developing effective digital advertisements and improving campaign performance through optimization. Learners explore how advertising creative, messaging, and optimization strategies contribute to successful digital marketing campaigns. Through hands-on learning and real-world business scenarios, learners examine approaches for creating digital advertisements, evaluating their effectiveness, and making improvements to better support campaign objectives. By the end of the course, learners will understand how thoughtful creative decisions and ongoing optimization contribute to stronger digital marketing outcomes.
Навыки, которые вы освоите
Digital AdvertisingContent OptimizationA/B TestingContent CreationMarketing MaterialsDriving engagementStrategic PlanningData-Driven MarketingContent StrategyMarketing DesignMarketing CommunicationsDigital MarketingOnline AdvertisingContent Performance AnalysisAdvertising CampaignsAdvertisingPerformance AnalysisMarketing Strategy and TechniquesPerformance marketingCampaign Management
Программа курса
1 модулей · 70 учебных материалов
01Ad creating and optimization70 материалов
Module overview: Ad creation and optimization
Overview: Ad creation and optimizationЧтениеExplore: The anatomy of a high-converting digital ad ЧтениеPause and reflect: Ad creation and optimizationDIALOGUEУчитесь у экспертов
Barry Finder
VP of Operations