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Курс от Universitat Autònoma de Barcelona
courseraБизнес
Digital Brand Builders: From Strategy to Social Influence
Курс от Universitat Autònoma de BarcelonaО курсе
Ready to build brands that dominate online? In Digital Brand Builders, you'll master digital branding fundamentals like brand identity, experience, and community pillars. Learn to construct digital ecosystems to boost loyalty and value, landing top digital marketing jobs or launching your venture. Gain skills to differentiate products via storytelling archetypes, turning consumers into advocates. Succeed as a marketer by creating authentic digital experiences that drive conversions andband equity.
Навыки, которые вы освоите
Brand StrategyDigital Brand StrategyBrandingDigital Marketingdigital literacyEmployee EngagementBrand ManagementBrand MarketingPersonal DevelopmentInfluencingAnalyticsMarketing ChannelStrategic MarketingStorytellingSocial Media MarketingCorporate StrategyCommunity DevelopmentBrand LoyaltyMarketing StrategiesPerformance marketing
Программа курса
5 модулей · 76 учебных материалов
01Presentation and Module 1 (Foundations of Digital Branding)23 материалов
Course Overview and welcome
Course presentationВидеоУчитесь у экспертов
Pieter Bailleul
Innovation, strategy, and brands
Luca Magagni
Innovation, strategy, and brands