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Digital Campaign Tracking and Optimization Fundamentals · LearnSpace
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Digital Campaign Tracking and Optimization Fundamentals

Курс от Coursera
Начальный≈ 8.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

You'll gain practical skills to track, analyze, and optimize digital marketing campaigns across multiple channels. Learn to implement UTM parameters for accurate campaign tracking, navigate social media management platforms to schedule content with strategic hashtags, and use email marketing tools to create engaging newsletters while measuring key performance indicators. You'll also conduct keyword research and analyze cost-per-click data to inform paid advertising decisions. This hands-on course uniquely combines technical tracking implementation with performance analysis, giving you the complete skillset needed to measure campaign effectiveness and make data-driven marketing decisions. By integrating analytics tools with content creation and campaign management, you'll develop the cross-functional expertise that makes digital marketing professionals valuable in today's data-driven landscape.

Навыки, которые вы освоите

Email MarketingDigital Marketing CampaignsContent SchedulingKeyword ResearchNewslettersContent StrategyData AnalysisMarketing ChannelContent ManagementPay Per Click AdvertisingDigital AdvertisingDigital MarketingCampaign ManagementData-Driven MarketingKey Performance Indicators (KPIs)Driving engagementContent Performance AnalysisDigital Marketing ToolsPerformance MetricGoogle Ads

Программа курса

9 модулей · 57 учебных материалов

01Digital Marketing Channel Recognition5 материалов
Why Channel Metrics Drive Marketing SuccessВидеоPerformance Metrics Across Marketing ChannelsЧтениеIdentifying Key Metrics in Analytics DashboardsВидеоDigital Marketing Channel ApplicationDIALOGUE

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Преподаватель курса

Digital Campaign Tracking and Optimization Fundamentals
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 8.7 ч

9 модулей

Язык: Английский

Субтитры: Дари, Пушту

Часть программы вашего университета
Digital Marketing Channels Knowledge CheckЗадание
02UTM Parameter Implementation8 материалов
Discovering UTM Parameter ValueDIALOGUEUTM Parameter FundamentalsВидеоComplete Guide to UTM ComponentsЧтениеUsing Google's Campaign URL Builder for UTM TrackingЧтениеBuilding Your First UTM-Tagged URLВидеоNewsletter Campaign URL CreationЗаданиеUTM Implementation Knowledge CheckЗаданиеCampaign Tracking Mastery QuizЗадание
03Performance Metrics Analysis Foundation6 материалов
Performance Metrics Expertise Transforms Your Marketing Impact ВидеоUnderstanding Key Performance Indicators in Digital Marketing ВидеоMaster Metric Relationships Through Strategic AnalysisDIALOGUEAnalyzing Campaign Metrics: A Step-by-Step Demonstration ВидеоCreate Comprehensive Metrics Analysis for Team Documentation ЗаданиеPerformance Metrics Knowledge Check Задание
04Social Media Scheduling Tools Application8 материалов
Discover Your Social Media Scheduling Potential DIALOGUESocial Media Management Platforms: Essential Features and Strategic Applications ВидеоStrategic Hashtag Optimization for Maximum Social Media ReachЧтениеSocial Media Post Scheduling with Native Platform ToolsЧтениеSocial Media Scheduling with Free ToolsВидеоExecute Complete Social Media Scheduling Campaign with Strategic Hashtag Implementation ЗаданиеSocial Media Scheduling and Hashtag Strategy Knowledge Check ЗаданиеComprehensive Social Media Campaign Execution and AnalysisЗадание
05Understanding Digital Engagement Metrics5 материалов
The Million-Dollar Question: What Makes Email Campaigns Actually Work?ВидеоEssential Digital Marketing Metrics: Open Rates and Click-Through Rates ExplainedВидеоDigital Engagement Metrics in Professional PracticeЧтениеConnecting Metrics to Your Marketing GoalsDIALOGUEDigital Engagement Metrics Knowledge CheckЗадание
06Email Marketing Platform Operation7 материалов
From Amateur to Professional: The Platform Skills That Separate Successful MarketersВидеоEmail Marketing Platform Essentials: Interface, Templates, and Content ToolsВидеоProfessional Newsletter Design and Content StrategyЧтениеBuilding Your Newsletter and Understanding What Success Looks LikeDIALOGUECreate Your Professional Newsletter DraftЗаданиеEmail Marketing Platform Features Knowledge CheckЗаданиеProfessional Newsletter Creation AssessmentЗадание
07Foundational Paid Advertising Metrics7 материалов
CPC and Quality Score Matter for Campaign SuccessВидеоUnderstanding CPC and Quality Score FundamentalsВидеоPractical CPC and Quality Score Analysis for Campaign OptimizationЧтениеAnalyzing CPC and Quality Score in Google AdsЧтениеAnalyzing CPC and Quality Score in Google Ads InterfaceВидеоDiagnosing CPC and Quality Score Issues in an Inherited AccountDIALOGUECPC and Quality Score Knowledge Check Задание
08Keyword Research Tool Application7 материалов
Keyword Research Tools Drive Campaign SuccessВидеоSystematic Keyword Research Workflows for Strategic Campaign PlanningЧтениеGoogle Keyword Planner CPC Data Extraction Process ВидеоRetrieving and Analyzing CPC Data with Keyword PlannerЧтениеComplete CPC Analysis for Digital Marketing Campaign PlanningЗаданиеKeyword Research Tool Application Knowledge CheckЗаданиеCPC and Keyword Research Mastery AssessmentЗадание
09Project: Digital Campaign Tracking and Optimization Fundamentals4 материалов
Why This Project MattersЧтениеProject RequirementsЧтениеAssignment: Campaign Optimization FrameworkЧтениеGraded Quiz: Campaign Optimization FrameworkЗадание